Affiliate networks analysis 2017: Affilinet

Data as of March 2017
6min read
logo affilinet
Published
March 2017
Topics
Affilinet, statistics, markets, ads

The latest structural analysis of Affilinet advertisers’ database: main European markets by sectors in absolute numbers and shares.

Affilinet is one of the leading affiliate networks in Europe founded in 1997. Has the head office situated in Munich and subsidiary companies located in the UK, France, Germany, Spain, Austria, Switzerland and the Netherlands.

Affilinet manages the network of more than 700,000 publishers and over 3,500 advertisers in the Telco & Services, Retail & Shopping, Travel and Financial Services sectors.

Alexa Rank

17612

Alexa is a company that provides commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com.

Programs Offered

  • CPA

    Cost Per Action

  • CPL

    Cost Per Lead

  • CPS

    Cost Per Sale

Payment Methods

  • Check
  • Wire Transfer
  • BACS

Minimum Payment Amount

€25

Further structural analysis by sectors is based on the data for 7 main European markets which make 90% of entire Affilinet advertiser's database.

German market is the most widely represented, 40% of the total number of 2469 advertisers, Swiss - 19%, French - 14%, 10% Dutch, British - 7%, Austrian - 6%, Spanish - 4%.

Affilinet advertisers by markets

  • 40%
    Germany
    1021 advertisers
  • 19%
    Switzerland
    491 advertisers
  • 14%
    France
    354 advertisers
  • 10%
    Netherlands
    256 advertisers
  • 7%
    The United Kingdom
    168 advertisers
  • 6%
    Austria
    159 advertisers
  • 4%
    Spain
    95 advertisers
world map update 2

Affilinet advertisers by sectors

As for the sectors, 36% makes Shopping&Retail, 11% Telecoms&Utilities, 10% Travel, 7% makes Media&Entertainment, 6% Health&Beauty, 5% each Computers&Electronics and Sports&Recreation, about 2-4% each makes Automotive, Baby&Toddler, Fashion, Finance, Education&Careers, Gaming. Keep in mind that one advertiser can belong to several sectors at the same time.

36% Shopping & Retail

11% Telecoms & Utilities

10% Travel

7% Media & Entertainment

6% Health & Beauty

5% Computers & Electronics

5% Sports & Recreation

4% Automotive

4% Baby & Toddler

3% Fashion

3% Finance

2% Education & Careers

4% Other

  • Gaming
  • Social & Dating
  • Home & Garden
  • Food & Drink
  • Alcohol & Tobacco
  • Insurance
  • Other

Detailed analysis of markets by sectors

We have analyzed the structure of each market, and, of course, these proportions are different for each of them, but the overall trend is maintained. Let’s now review each market in details.
Germany
Switzerland
France
Netherlands
The United Kingdom
Austria
Spain

Germany

40% of world Affilinet advertisers
The most represented market in Affilinet database, has 1021 advertisers. The largest sector is Shopping&Retail - 24%, 17% Telecoms&Utilities, 11% Media&Entertainment, 10% makes Travel, 8% each Computers&Electronics and Health&Beauty, 6% Sports&Recreation, about 1-4% each makes Automotive, Gaming, Baby&Toddler, Education&Careers, Social&Dating, Finance.
1021
24% Shopping & Retail
17% Telecoms & Utilities
11% Media & Entertainment
10% Travel
8% Computers & Electronic
8% Health & Beauty
6% Sports & Recreation
4% Automotive
4% Gaming
4% Baby & Toddler
2% Education & Careers
1% Other
  • Finance
  • Other

Switzerland

19% of world Affilinet advertisers
Swiss market on Affilinet counts 491 advertisers. More than a half of them makes Shopping&Retail sector - 55%, 8% Travel, 7% each Health&Beauty and Telecoms&Utilities, 4% each Media&Entertainment, Sports&Recreation, Automotive and Computers&Electronics, about 1-2% each makes Finance, Baby&Toddler, Education&Careers, Social&Dating.
491
55% Shopping & Retail
8% Travel
7% Health & Beauty
7% Telecoms & Utilities
4% Media & Entertainment
4% Sports & Recreation
4% Automotive
4% Computers & Electronics
2% Finance
2% Baby & Toddler
2% Education & Careers

France

14% of world Affilinet advertisers
French market has 354 advertisers. The largest sector is Shopping&Retail - 24%, 20% Fasion, 9% Telecoms&Utilities, 7% Health&Beauty, 6% each Travel and Sports&Recreation, 5% Media&Entertainment, about 2-4% each makes Finance, Computers&Electronics, Automotive, Home&Garden, Education&Careers, Social&Dating.
354
24% Shopping & Retail
20% Fashion
9% Telecoms & Utilities
7% Health & Beauty
6% Travel
6% Sports & Recreation
5% Media & Entertainment
4% Finance
4% Computers & Electronic
4% Automotive
3% Home & Garden
3% Education & Careers
5% Other
  • Social & Dating
  • Baby & Toddler
  • Food & Drink
  • Alcohol & Tobacco
  • Gaming
  • Insurance
  • Other

Netherlands

10% of world Affilinet advertisers
Dutch market counts 256 advertisers. Again a half of them makes Shopping&Retail sector - 49%, 17% Baby&Toddler, 14% Travel, 6% Automotive, 5% Media&Entertainment, about 1-3% each makes Sports&Recreation, Computers&Electronics, Telecoms&Utilities, Gaming
256
49% Shopping & Retail
17% Baby & Toddler
14% Travel
6% Automotive
5% Media & Entertainment
3% Sports & Recreation
3% Computers & Electronic
1% Telecoms & Utilities
1% Gaming
1% Other
  • Finance
  • Health & Beauty
  • Education & Careers
  • Other

The United Kingdom

7% of world Affilinet advertisers
British market has 168 advertisers. The largest sector is Shopping&Retail - 42%, 20% Travel, 11% Finance, 9% Telecoms&Utilities, 6% Automotive, 5% Media&Entertainment, about 1-2% each makes Health&Beauty, Baby&Toddler, Computers&Electronics, Sports&Recreation, Education&Careers.
168
42% Shopping & Retail
20% Travel
11% Finance
9% Telecoms & Utilities
6% Automotive
5% Media & Entertainment
2% Health & Beauty
2% Baby & Toddler
1% Computers & Electronic
1% Other
  • Sports & Recreation
  • Education & Careers
  • Other

Austria

6% of world Affilinet advertisers
Austrian market has 159 advertisers. More than a half of them makes Shopping&Retail sector - 55%, 10% Travel, 6% Telecoms&Utilities, 5% each Automotive, Health&Beauty and Sports&Recreation, 4% each Media&Entertainment and Computers&Electronics, about 2% each makes Social&Dating, Baby&Toddler, Education&Careers.
159
55% Shopping & Retail
10% Travel
6% Telecoms & Utilities
5% Automotive
5% Health & Beauty
5% Sports & Recreation
4% Media & Entertainment
4% Computers & Electronic
2% Baby & Toddler
2% Education & Careers

Spain

4% of world Affilinet advertisers
Spanish market is the smallest one on Affilinet, it counts 95 advertisers. Almost a half of them makes Shopping&Retail sector - 46%, 15% Travel, 9% Finance, 8% each Automotive and Telecoms&Utilities, 6% Computers&Electronics, 5% Health&Beauty, about 1-2% each makes Baby&Toddler and Education&Careers.
95
46% Shopping & Retail
15% Travel
9% Finance
8% Automotive
8% Telecoms & Utilities
6% Computers & Electronic
5% Health & Beauty
2% Baby & Toddler
1% Education & Careers

Sources

  1. Affilinet, March 2017, https://www.affili.net
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