Affiliate networks analysis 2017: Austria

Data as of March 2017
4min read
Published
March 2017
Topics
Austria, statistics, markets, ads

The latest structural analysis of Austrian market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 4 main affiliate networks on Austrian market: Awin/zanox, Affilinet, TradeTracker, Tradedoubler.

571

Austrian advertisers by affiliate networks

Austrian market is mainly represented by Awin/zanox - 43% of the total number of 571 advertisers, 28% Affilinet, 23% TradeTracker, 5% Tradedoubler. Keep in mind that some advertisers cooperate with several networks at once.
43%
248 adverticers
28%
159 adverticers
23%
133 adverticers
5%
31 adverticers

Austrian advertisers by sectors

As for the sectors, 26% makes Shopping&Retail, 13% Fashion, 11% Travel, 9% Computers&Electronics, 7% Sports&Recreation, 5% each Home&Garden and Media&Entertainment, about 2-4% makes each Health&Beauty, Automotive, Telecoms&Utilities, Gaming, Finance, Baby&Toddler, Social&Dating, Education&Careers. Keep in mind that one advertiser can belong to several sectors at the same time.

26% Shopping & Retail

13% Fashion

11% Travel

9% Computers & Electronics

7% Sports & Recreation

5% Home & Garden

5% Media & Entertainment

4% Health & Beauty

4% Automotive

4% Telecoms & Utilities

3% Gaming

3% Finance

6% Other

  • Baby & Toddler
  • Social & Dating
  • Education & Careers
  • Business-To-Business
  • Alcohol & Tabacco
  • Insurance
  • Food & Drink
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Austrian market in details.
4%

of world Awin/zanox advertisers

Austrian market has 248 advertisers. Fashion makes 21%, 13% Shopping&Retail, 12% of Travel, 9% Computers&Electronics, 6% Media&Entertainment, 5% each Home&Garden, Automotive, Gaming, Health&Beauty and Sports&Recreation, 2-4% each makes Finance, Telecoms&Utilities, Baby&Toddler, Social&Dating, Education&Careers.
248
21% Fashion
13% Shopping & Retail
12% Travel
9% Computers & Electronic
6% Media & Entertainment
5% Home & Garden
5% Automotive
5% Gaming
5% Health & Beauty
5% Sports & Recreation
4% Finance
3% Telecoms & Utilities
6% Other
  • Baby & Toddler
  • Social & Dating
  • Education & Careers
  • Business-To-Business
  • Alcohol & Tobacco
  • Insurance
  • Other
6%

of world Affilinet advertisers

Austrian market has 159 advertisers. More than a half of them makes Shopping&Retail sector - 55%, 10% Travel, 6% Telecoms&Utilities, 5% each Automotive, Health&Beauty and Sports&Recreation, 4% each Media&Entertainment and Computers&Electronics, about 2% each makes Social&Dating, Baby&Toddler, Education&Careers.
159
55% Shopping & Retail
10% Travel
6% Telecoms & Utilities
5% Automotive
5% Health & Beauty
5% Sports & Recreation
4% Media & Entertainment
4% Computers & Electronic
2% Baby & Toddler
2% Education & Careers
2%

of world TradeTracker advertisers

Austrian market counts 133 advertisers. Shopping&Retail makes 19%, 18% Computers&Electronics, 17% Sports&Recreation, 11% each Travel and Home&Garden, 9% Fashion, about 1-3% each makes Telecoms&Utilities, Finance, Media&Entertainment, Automotive, Social&Dating, Baby&Toddler, Education&Careers.
133
19% Shopping & Retail
18% Computers & Electronic
17% Sports & Recreation
11% Travel
11% Home & Garden
9% Fashion
3% Telecoms & Utilities
3% Finance
3% Media & Entertainment
2% Automotive
1% Baby & Toddler
1% Other
  • Education & Careers
  • Other
2%

of world Tradedoubler advertisers

Austrian market is one of the two smallest markets on Tradedoubler and has 31 advertisers. Shopping&Retail sector here makes 28%, 21% Fashion, 9% Health&Beauty, 8% each Travel, Computers&Electronics and Gaming, 6% each Home&Garden and Media&Entertainment, about 2% each makes Finance, Food&Drink, Social&Dating and Sports&Recreation.
31
28% Shopping & Retail
21% Fashion
9% Health & Beauty
8% Travel
8% Computers & Electronic
8% Gaming
6% Home & Garden
6% Media & Entertainment
2% Finance
2% Food & Drink
2% Sports & Recreation

Sources

  1. Awin/zanox, March 2017, https://www.awin.com
  2. Affilinet, March 2017, https://www.affili.net
  3. TradeTracker, March 2017, https://tradetracker.com
  4. Tradedoubler, March 2017, http://www.tradedoubler.com
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