Affiliate networks analysis 2017: Awin/zanox

Data as of March 2017
15min read
logo Awin/zanox
zanox logo
Published
March 2017
Topics
Awin/zanox, statistics, markets, ads

The latest structural analysis of Awin/zanox advertisers database: main European and American markets by sectors in absolute numbers and shares.

Founded in 2000, the zanox Group has become the largest provider of affiliate marketing in Europe. It consists of zanox AG, the British company Affiliate Window, the Dutch affiliate marketing company M4N and the German agency eprofessional GmbH.

Awin/zanox supports more than 6,000 top international advertisers and 100,000 publishers in 180 countries: Germany, the UK, France, Spain, Italy, Sweden, Switzerland, Denmark, Norway, Netherlands, Poland, the USA, Brazil, etc, and has exclusive relationships with some Brands. Awin/zanox offers a wide range of advertiser programmes in the Telco & Services, Retail & Shopping, Travel and Financial Services sectors.

Alexa Rank

9767

Alexa is a company that provides commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com.

Programs Offered

  • CPA

    Cost Per Action

  • CPL

    Cost Per Lead

  • CPS

    Cost Per Sale

  • CPC

    Cost Per Click

Payment Methods

  • Check
  • Direct Deposit
  • Wire Transfer

Minimum Payment Amount

€25

Further structural analysis is based on the data for 24 main European and South American markets which make 80% of entire Awin/zanox advertisers database.

UK market is the most widely represented, 25% of the total number of advertisers, German - 17%, 8% for the Netherlands, French and Italian - 6% each, and other markets make 4% and less each.

Awin/zanox advertisers by markets

  • 24,9%
    The United Kingdom
    1554 advertisers
  • 17,3%
    Germany
    1078 advertisers
  • 7,6%
    Netherlands
    475 advertisers
  • 5,9%
    France
    368 advertisers
  • 5,7%
    Italy
    357 advertisers
  • 4,0%
    Austria
    248 advertisers
  • 3,9%
    Spain
    242 advertisers
  • 3,8%
    Switzerland
    236 advertisers
  • 3,7%
    Brazil
    232 advertisers
  • 3,3%
    USA
    206 advertisers
  • 3,2%
    Belgium
    197 advertisers
  • 3,1%
    Poland
    192 advertisers
  • 2,3%
    Sweden
    142 advertisers
  • 1,9%
    Canada
    119 advertisers
  • 1,6%
    Denmark
    97 advertisers
  • 1,5%
    Norway
    95 advertisers
  • 1,4%
    Ireland
    88 advertisers
  • 1,2%
    Finland
    77 advertisers
  • 0,8%
    Portugal
    50 advertisers
  • 0,7%
    Czech Republic
    43 advertisers
  • 0,6%
    Russian Federation
    40 advertisers
  • 0,6%
    Australia
    39 advertisers
  • 0,5%
    Luxembourg
    31 advertisers
  • 0,5%
    Hungary
    29 advertisers
id_layers_name

Awin/zanox advertisers by sectors

As for the sectors, 22% are Fashion Brands, 12% each Travel and Shopping&Retail, 7% Home&Garden, 6% each Media&Entertainment, Health&Beauty and Computers&Electronics, 5% each Sports&Recreation and Telecoms&Utilities, about 2-4% each makes Gaming, Automotive, Finance, Insurance, Education&Careers, Baby&Toddler. Keep in mind that one advertiser can belong to several sectors at the same time.

22% Fashion

12% Travel

12% Shopping & Retail

7% Home & Garden

6% Media & Entertainment

6% Health & Beauty

6% Computers & Electronics

5% Sports & Recreation

5% Telecoms & Utilities

4% Gaming

4% Automotive

3% Finance

8% Other

  • Insurance
  • Education & Careers
  • Baby & Toddler
  • Social & Dating
  • Business-To-Business
  • Alcohol & Tabacco
  • Food & Drink
  • Non Profit Organizations
  • Other

Detailed analysis of markets by sectors

We have analyzed the structure of each market, and, of course, these proportions are different for each of them, but the overall trend is maintained. Let’s now review each market in details.
The United Kingdom
Germany
Netherlands
France
Italy
Austria
Spain
Switzerland
Brazil
USA
Belgium
Poland
Sweden
Canada
Denmark
Norway
Ireland
Finland
Portugal
Czech Republic
Russia
Australia
Luxembourg
Hungary

The United Kingdom

24.9% of world Awin/zanox advertisers
The most represented market in Awin/zanox database, has 1554 advertisers. The largest sector is Fashion - 22%, 12% makes Travel, 11% Shopping&Retail, 10% Home&Garden, 7% of Health&Beauty, 6% Media&Entertainment, 5% Gaming, and about 2-4% each makes Sports&Recreation, Insurance, Computers&Electronics, Telecoms&Utilities, Automotive, Education&Careers, Finance.
1554
22% Fashion
12% Travel
11% Shopping & Retail
10% Home & Garden
7% Health & Beauty
6% Media & Entertainment
5% Gaming
4% Sports & Recreation
4% Insurance
4% Computers & Electronic
4% Telecoms & Utilities
3% Automotive
8% Other
  • Education & Careers
  • Finance
  • Business-To-Business
  • Baby & Toddler
  • Alcohol & Tobacco
  • Non Profit Organizations
  • Food & Drink
  • Social & Dating
  • Other

Germany

17.3% of world Awin/zanox advertisers
The second most represented market in Awin/zanox database, has 1078 advertisers. The largest sector is Fashion - 19%, 13% makes Shopping&Retail, 9% of Travel, 8% Home&Garden, 7% each Computers&Electronics and Media&Entertainment, and about 6% each makes Telecoms&Utilities and Health&Beauty, 5% Gaming, about 2-4% each makes Sports&Recreation, Finance, Automotive, Education&Careers, Insurance, Baby&Toddler.
1078
19% Fashion
13% Shopping & Retail
9% Travel
8% Home & Garden
7% Computers & Electronic
7% Media & Entertainment
6% Telecoms & Utilities
6% Health & Beauty
5% Gaming
4% Sports & Recreation
4% Finance
3% Automotive
9% Other
  • Education & Careers
  • Insurance
  • Baby & Toddler
  • Alcohol & Tobacco
  • Social & Dating
  • Business-To-Business
  • Food & Drink
  • Non Profit Organizations
  • Other

Netherlands

7.6% of world Awin/zanox advertisers
Dutch market on Awin/zanox has 475 advertisers. Fashion keeps being the main part of them - 23%, 16% Shopping&Retail, 8% makes Media&Entertainment, 7% each Travel and Telecoms&Utilities, 6% each Computers&Electronics and Home&Garden, 5% Insurance, about 2-4% each makes Sports&Recreation, Health&Beauty, Gaming, Automotive, Finance, Baby&Toddler, Education&Careers.
475
23% Fashion
16% Shopping & Retail
8% Media & Entertainment
7% Travel
7% Telecoms & Utilities
6% Computers & Electronic
6% Home & Garden
5% Insurance
4% Sports & Recreation
4% Health & Beauty
4% Gaming
3% Automotive
2% Finance
5% Other
  • Baby & Toddler
  • Education & Careers
  • Business-To-Business
  • Food & Drink
  • Social & Dating
  • Alcohol & Tobacco
  • Other

France

5.9% of world Awin/zanox advertisers
French market counts 368 advertisers. The largest sector is Fashion again - 27%, Travel 11%, 7% each makes Shopping&Retail and Automotive, 6% each Health&Beauty, Home&Garden and Media&Entertainment, 5% each Telecoms&Utilities, Finance and Computers&Electronics, about 2-4% each makes Gaming, Sports&Recreation, Baby&Toddler, Education&Careers.
368
27% Fashion
11% Travel
7% Shopping & Retail
7% Automotive
6% Health & Beauty
6% Home & Garden
6% Media & Entertainment
5% Telecoms & Utilities
5% Finance
5% Computers & Electronic
4% Gaming
3% Sports & Recreation
8% Other
  • Baby & Toddler
  • Education & Careers
  • Business-To-Business
  • Social & Dating
  • Other

Italy

5.7% of world Awin/zanox advertisers
Italian market on Awin/zanox counts 357 advertisers. Fashion is still the largest sector but makes only 18%, 14% of Travel, 12% Shopping&Retail, Computers&Electronics and Media&Entertainment makes 7% each, 6% for Health&Beauty, 5% each Sports&Recreation, Automotive and Gaming, about 2-4% each makes Telecoms&Utilities, Home&Garden, Finance, Education&Careers, Insurance, Baby&Toddler.
357
18% Fashion
14% Travel
12% Shopping & Retail
7% Computers & Electronic
7% Media & Entertainment
6% Health & Beauty
5% Sports & Recreation
5% Automotive
5% Gaming
4% Telecoms & Utilities
4% Home & Garden
3% Finance
10% Other
  • Education & Careers
  • Insurance
  • Baby & Toddler
  • Food & Drink
  • Alcohol & Tobacco
  • Business-To-Business
  • Social & Dating
  • Other

Austria

4% of world Awin/zanox advertisers
Austrian market has 248 advertisers. Fashion makes 21%, 13% Shopping&Retail, 12% of Travel, 9% Computers&Electronics, 6% Media&Entertainment, 5% each Home&Garden, Automotive, Gaming, Health&Beauty and Sports&Recreation, 2-4% each makes Finance, Telecoms&Utilities, Baby&Toddler, Social&Dating, Education&Careers.
248
21% Fashion
13% Shopping & Retail
12% Travel
9% Computers & Electronic
6% Media & Entertainment
5% Home & Garden
5% Automotive
5% Gaming
5% Health & Beauty
5% Sports & Recreation
4% Finance
3% Telecoms & Utilities
7% Other
  • Baby & Toddler
  • Social & Dating
  • Education & Careers
  • Business-To-Business
  • Alcohol & Tobacco
  • Insurance
  • Other

Spain

3.9% of world Awin/zanox advertisers
Spanish market has 242 advertisers. Fashion makes 19%, 15% of Travel, 9% each Health&Beauty and Shopping&Retail, 7% each Automotive and Telecoms&Utilities, 6% makes Sports&Recreation, 5% each Media&Entertainment and Computers&Electronics, 2-4% each makes Gaming, Home&Garden, Baby&Toddler, Finance, Education&Careers.
242
19% Fashion
15% Travel
9% Health & Beauty
9% Shopping & Retail
7% Automotive
7% Telecoms & Utilities
6% Sports & Recreation
5% Media & Entertainment
5% Computers & Electronic
4% Gaming
3% Home & Garden
3% Baby & Toddler
7% Other
  • Finance
  • Education & Careers
  • Social & Dating
  • Insurance
  • Food & Drink
  • Alcohol & Tobacco
  • Other

Switzerland

3.8% of world Awin/zanox advertisers
Next by size is Swiss market with 236 advertisers. Fashion sector makes 21%, 13% Shopping&Retail, 11% Travel, 10% Computers&Electronics, 7% Media&Entertainment, 5% each Home&Garden, Gaming and Health&Beauty, 2-4% each makes Automotive, Telecoms&Utilities, Sports&Recreation, Education&Careers, Finance, Social&Dating, Baby&Toddler.
236
21% Fashion
13% Shopping & Retail
11% Travel
10% Computers & Electronics
7% Media & Entertainment
5% Home & Garden
5% Gaming
5% Health & Beauty
4% Automotive
4% Telecoms & Utilities
3% Sports & Recreation
2% Education & Careers
10% Other
  • Finance
  • Social & Dating
  • Baby & Toddler
  • Alcohol & Tobacco
  • Business-To-Business
  • Food & Drink
  • Other

Brazil

3.7% of world Awin/zanox advertisers
Brazilian market is represented on Awin/zanox by 232 advertisers. Fashion here makes 24%, 13% Shopping&Retail, 10% each Travel and Health&Beauty, 7% each Media&Entertainment and Computers&Electronics, 5% each makes Gaming and Home&Garden, 2-4% each Sports&Recreation, Telecoms&Utilities, Education&Careers, Baby&Toddler, Automotive, Alcohol&Tobacco.
232
24% Fashion
13% Shopping & Retail
10% Travel
10% Health & Beauty
7% Media & Entertainment
7% Computers & Electronic
5% Gaming
5% Home & Garden
4% Sports & Recreation
3% Telecoms & Utilities
3% Education & Careers
2% Baby & Toddler
7% Other
  • Automotive
  • Alcohol & Tobacco
  • Social & Dating
  • Business-To-Business
  • Finance
  • Insurance
  • Food & Drink
  • Other

USA

3.3% of world Awin/zanox advertisers
American market is represented on Awin/zanox by 206 advertisers. Travel sector makes 22%, 18% Fashion, 9% Shopping&Retail, 8% each Media&Entertainment and Health&Beauty, 6% Computers&Electronics, 5% each Home&Garden and Education&Careers, 2-4% each makes Gaming, Sports&Recreation, Telecoms&Utilities, Automotive, Finance.
206
22% Travel
18% Fashion
9% Shopping & Retail
8% Media & Entertainment
8% Health & Beauty
6% Computers & Electronics
5% Home & Garden
5% Education & Careers
4% Gaming
4% Sports & Recreation
3% Telecoms & Utilities
2% Automotive
6% Other
  • Finance
  • Business-To-Business
  • Insurance
  • Baby & Toddler
  • Other

Belgium

3.2% of world Awin/zanox advertisers
Next by size market is Belgian with 197 advertisers. Fashion sector makes 24%, 15% Shopping&Retail, 12% Travel, 5% each Automotive, Finance, Home&Garden, Media&Entertainment, Sports&Recreation and Computers&Electronics, 2-4% each makes Gaming, Health&Beauty, Telecoms&Utilities, Social&Dating, Baby&Toddler.
197
24% Fashion
15% Shopping & Retail
12% Travel
5% Automotive
5% Finance
5% Home & Garden
5% Media & Entertainment
5% Sports & Recreation
5% Computers & Electronics
4% Gaming
4% Health & Beauty
3% Telecoms & Utilities
7% Other
  • Social & Dating
  • Baby & Toddler
  • Insurance
  • Education & Careers
  • Business-To-Business
  • Food & Drink
  • Other

Poland

3.1% of world Awin/zanox advertisers
Polish market has 192 advertisers. Fashion sector is quite massive and makes 27%, 11% Travel, 8% Shopping&Retail, Finance and Home&Garden makes 7% each, 6% each Health&Beauty, Automotive and Computers&Electronics, 5% Telecoms&Utilities, 2-4% each makes Media&Entertainment, Sports&Recreation, Baby&Toddler, Gaming, Insurance.
192
27% Fashion
11% Travel
8% Shopping & Retail
7% Finance
7% Home & Garden
6% Health & Beauty
6% Automotive
6% Computers & Electronic
5% Telecoms & Utilities
4% Media & Entertainment
4% Sports & Recreation
3% Baby & Toddler
6% Other
  • Gaming
  • Insurance
  • Business-To-Business
  • Food & Drink
  • Social & Dating
  • Alcohol & Tobacco
  • Education & Careers
  • Other

Sweden

2.3% of world Awin/zanox advertisers
Swedish market is represented on Awin/zanox by 142 advertisers. Shopping&Retail sector makes 23%, 14% Health&Beauty, 13% Fashion, 10% Non Profit Organizations, 7% B2B, 6% each Travel and Education&Careers, 5% Media&Entertainment, 2-4% each makes Computers&Electronics, Food&Drink, Gaming, Baby&Toddler.
142
23% Shopping & Retail
14% Health & Beauty
13% Fashion
10% Non Profit Organizations
7% Business-To-Business
6% Travel
6% Education & Careers
5% Media & Entertainment
4% Computers & Electronic
4% Food & Drink
4% Gaming
2% Baby & Toddler
2% Other
  • Telecoms & Utilities
  • Finance
  • Home & Garden
  • Insurance
  • Social & Dating
  • Other

Canada

1.9% of world Awin/zanox advertisers
Canadian market counts 119 advertisers. Fashion makes 22%, 19% Travel, 10% Media&Entertainment, 9% Shopping&Retail, 7% each Computers&Electronics, Gaming and Health&Beauty, 5% Sports&Recreation, 2-4% each makes Education&Careers, Telecoms&Utilities, Automotive, Home&Garden.
119
22% Fashion
19% Travel
10% Media & Entertainment
9% Shopping & Retail
7% Computers & Electronic
7% Gaming
7% Health & Beauty
5% Sports & Recreation
4% Education & Careers
3% Telecoms & Utilities
3% Automotive
3% Home & Garden
1% Other
  • Business-To-Business
  • Baby & Toddler
  • Other

Denmark

1.6% of world Awin/zanox advertisers
Danish market has 97 advertisers. Fashion makes 23%, 15% Travel, 13% Sports&Recreation, 12% Shopping&Retail, Computers&Electronics, Health&Beauty and Home&Garden 5% each, 2-4% each makes Automotive, Telecoms&Utilities, Baby&Toddler, Media&Entertainment and Gaming.
97
23% Fashion
15% Travel
13% Sports & Recreation
12% Shopping & Retail
5% Computers & Electronic
5% Health & Beauty
5% Home & Garden
4% Automotive
4% Telecoms & Utilities
4% Baby & Toddler
4% Media & Entertainment
3% Gaming
3% Other
  • Non Profit Organizations
  • Food & Drink
  • Education & Careers
  • Other

Norway

1.5% of world Awin/zanox advertisers
Norwegian market is represented on Awin/zanox by 95 advertisers. Fashion here makes 22%, 17% for Travel sector, 13% Shopping&Retail, Sports&Recreation 10%, Baby&Toddler and Automotive make 6% each, 5% each Home&Garden, Computers&Electronics and Health&Beauty, 2-4% each makes Telecoms&Utilities, Media&Entertainment, Gaming.
95
22% Fashion
17% Travel
13% Shopping & Retail
10% Sports & Recreation
6% Baby & Toddler
6% Automotive
5% Home & Garden
5% Computers & Electronic
5% Health & Beauty
4% Telecoms & Utilities
4% Media & Entertainment
3% Gaming
2% Other
  • Business-To-Business
  • Non Profit Organizations
  • Finance
  • Other

Ireland

1.4% of world Awin/zanox advertisers
Irish market counts 88 advertisers. Travel makes 20%, 16% Fasion, 11% Media&Entertainment, 10% each Shopping&Retail and Gaming, 7% Health&Beauty, 6% Computers&Electronics, 2-4% each makes Telecoms&Utilities, Automotive, Insurance, Education&Careers, Home&Garden.
88
20% Travel
16% Fashion
11% Media & Entertainment
10% Shopping & Retail
10% Gaming
7% Health & Beauty
6% Computers & Electronic
4% Telecoms & Utilities
3% Automotive
3% Insurance
3% Education & Careers
2% Home & Garden
5% Other
  • Social & Dating
  • Sports & Recreation
  • Business-To-Business
  • Other

Finland

1.2% of world Awin/zanox advertisers
Finnish market has 77 advertisers. Fashion makes 25%, 16% Travel, 14% Shopping&Retail, 12% Sports&Recreation, 6% Automotive, 5% each Computers&Electronics and Baby&Toddler, 2-4% each makes Home&Garden, Media&Entertainment, Health&Beauty, Telecoms&Utilities and Gaming.
77
25% Fashion
16% Travel
14% Shopping & Retail
12% Sports & Recreation
6% Automotive
5% Computers & Electronic
5% Baby & Toddler
4% Home & Garden
3% Media & Entertainment
3% Health & Beauty
2% Telecoms & Utilities
2% Gaming
3% Other
  • Non Profit Organizations
  • Education & Careers
  • Other

Portugal

0.8% of world Awin/zanox advertisers
Portuguese market is represented on Awin/zanox by 50 advertisers. Travel here makes 19%, 18% for Fasion sector, 13% Automotive, 8% Shopping&Retail, 6% each Media&Entertainment and Sports&Recreation, 5% each makes Home&Garden, Telecoms&Utilities, Health&Beauty and Gaming, 3-4% each makes Computers&Electronics and Baby&Toddler.
50
19% Travel
18% Fashion
13% Automotive
8% Shopping & Retail
6% Media & Entertainment
6% Sports & Recreation
5% Home & Garden
5% Telecoms & Utilities
5% Health & Beauty
5% Gaming
4% Computers & Electronics
3% Baby & Toddler
3% Other
  • Food & Drink
  • Social & Dating
  • Other

Czech Republic

0.7% of world Awin/zanox advertisers
Czech market counts 43 advertisers. Fashion sector is quite massive here and makes 29%, 16% Travel, 15% Shopping&Retail, 7% Health&Beauty, 5% each Home&Garden, Media&Entertainment, Gaming and Sports&Recreation, 2-4% each makes Telecoms&Utilities, Computers&Electronics, Automotive, Baby&Toddler.
43
29% Fashion
16% Travel
15% Shopping & Retail
7% Health & Beauty
5% Home & Garden
5% Media & Entertainment
5% Gaming
5% Sports & Recreation
4% Telecoms & Utilities
4% Computers & Electronic
2% Automotive
2% Baby & Toddler

Russia

0.6% of world Awin/zanox advertisers
Russian market has 40 advertisers. Fashion makes whole 31%, 25% Travel, 7% each Shopping&Retail and Sports&Recreation, 5% each Computers&Electronics and Gaming, 2-4% each makes Automotive, Telecoms&Utilities,, Media&Entertainment, Health&Beauty, Home&Garden, Baby&Toddler.
40
31% Fashion
25% Travel
7% Shopping & Retail
7% Sports & Recreation
5% Computers & Electronics
5% Gaming
4% Automotive
4% Telecoms & Utilities
4% Media & Entertainment
4% Health & Beauty
2% Home & Garden
2% Baby & Toddler

Australia

0.6% of world Awin/zanox advertisers
Australian market is represented on Awin/zanox by 39 advertisers. Fashion here makes 29%, 14% for Travel sector, 11% Shopping&Retail, 9% each Health&Beauty and Sports&Recreation, 6% Computers&Electronics, 5% Media&Entertainment and Baby&Toddler, 2-3% each makes Automotive, Home&Garden, Telecoms&Utilities, Gaming, Finance.
39
29% Fashion
14% Travel
11% Shopping & Retail
9% Health & Beauty
9% Sports & Recreation
6% Computers & Electronic
5% Media & Entertainment
5% Baby & Toddler
3% Automotive
3% Home & Garden
3% Telecoms & Utilities
3% Gaming
2% Other
  • Finance
  • Other

Luxembourg

0.5% of world Awin/zanox advertisers
Luxembourgish market counts 31 advertisers. Fashion makes 25%, 11% each Travel, Computers&Electronics and Sports&Recreation, 8% Shopping&Retail, 6% each Home&Garden, Media&Entertainment, Health&Beauty, Gaming and Baby&Toddler, 2-4% each makes Telecoms&Utilities and Education&Careers.
31
25% Fashion
11% Travel
11% Computers & Electronic
11% Sports & Recreation
8% Shopping & Retail
6% Home & Garden
6% Media & Entertainment
6% Health & Beauty
6% Gaming
6% Baby & Toddler
4% Telecoms & Utilities
2% Education & Careers

Hungary

0.5% of world Awin/zanox advertisers
Hungarian market is the smallest among analyzed here, it has 29 advertisers. Fashion makes 29%, 13% Travel, 11% Shopping&Retail, 8% each Home&Garden and Sports&Recreation, 5% each makes Telecoms&Utilities, Media&Entertainment, Computers&Electronics, Health&Beauty and Gaming, 3% each makes Automotive and Finance.
29
29% Fashion
13% Travel
11% Shopping & Retail
8% Home & Garden
8% Sports & Recreation
5% Telecoms & Utilities
5% Media & Entertainment
5% Computers & Electronic
5% Health & Beauty
5% Gaming
3% Automotive
3% Finance

Sources

  1. Awin/zanox, March 2017, https://www.awin.com
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