Affiliate networks analysis 2017: Belgium

Data as of March 2017
4min read
Published
March 2017
Topics
Belgium, statistics, markets, ads

The latest structural analysis of Belgian market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 4 main affiliate networks on Belgian market: TradeTracker, Awin/zanox, NetAffiliation, Effiliation.

1450

Belgian advertisers by affiliate networks

Belgian market is mainly represented by TradeTracker - 73% of the total number of 1450 advertisers, 14% Awin/zanox, 12% NetAffiliation, 1% Effiliation. Keep in mind that some advertisers cooperate with several networks at once.
73%
1057 adverticers
14%
197 adverticers
12%
177 adverticers
1%
19 adverticers

Belgian advertisers by sectors

As for the sectors, 16% makes Shopping&Retail, 14% Travel, 13% Home&Garden, 11% Fashion, 8% each Sports&Recreation and Finance, 5% each Computers&Electronics, Health&Beauty and Media&Entertainment, about 1-3% makes each Social&Dating, Automotive, Baby&Toddler, Telecoms&Utilities, Gaming, Insurance, Education&Careers, B2B. Keep in mind that one advertiser can belong to several sectors at the same time.

16% Shopping & Retail

14% Travel

13% Home & Garden

11% Fashion

8% Sports & Recreation

8% Finance

5% Computers & Electronics

5% Health & Beauty

5% Media & Entertainment

3% Automotive

3% Baby & Toddler

6% Other

  • Telecoms & Utilities
  • Gaming
  • Insurance
  • Education & Careers
  • Business-To-Business
  • Non Profit Organizations
  • Food & Drink
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Belgian market in details.
13%

of world TradeTracker advertisers

Belgian market on has 1057 advertisers. The largest sector is Travel - 17%, 14% each Shopping&Retail and Home&Garden, 10% Sports&Recreation, 8% each makes Fashion and Finance, 6% Computers&Electronics, 5% each Health&Beauty and Media&Entertainment, about 2-4% each makes Social&Dating, Baby&Toddler, Telecoms&Utilities, Automotive.
1057
17% Travel
14% Shopping & Retail
14% Home & Garden
10% Sports & Recreation
8% Fashion
8% Finance
6% Computers & Electronics
5% Health & Beauty
5% Media & Entertainment
3% Baby & Toddler
2% Telecoms & Utilities
4% Other
  • Automotive
  • Gaming
  • Education & Careers
  • Business-To-Business
  • Other
3%

of world Awin/zanox advertisers

Next by size market is Belgian with 197 advertisers. Fashion sector makes 24%, 15% Shopping&Retail, 12% Travel, 5% each Automotive, Finance, Home&Garden, Media&Entertainment, Sports&Recreation and Computers&Electronics, 2-4% each makes Gaming, Health&Beauty, Telecoms&Utilities, Social&Dating, Baby&Toddler.
197
24% Fashion
15% Shopping & Retail
12% Travel
5% Automotive
5% Finance
5% Home & Garden
5% Media & Entertainment
5% Sports & Recreation
5% Computers & Electronics
4% Gaming
4% Health & Beauty
3% Telecoms & Utilities
7% Other
  • Social & Dating
  • Baby & Toddler
  • Insurance
  • Education & Careers
  • Business-To-Business
  • Food & Drink
  • Other
23%

of world NetAffiliation advertisers

The second most represented market in NetAffiliation database, has 177 advertisers. The largest sector is Shopping&Retail - 28%, 14% Home&Garden, 10% Finance, 9% Fashion, 7% Automotive, 5% Insurance, 4% each makes Travel and Media&Entertainment, about 1-3% each makes Computers&Electronics, Health&Beauty, B2B, Gaming, Sports&Recreation, Non Profit Organizations, Telecoms&Utilities, Food&Drink, Baby&Toddler, Social&Dating, Education&Careers.
177
28% Shopping & Retail
14% Home & Garden
10% Finance
9% Fashion
7% Automotive
5% Insurance
4% Travel
4% Media & Entertainment
3% Computers & Electronics
3% Health & Beauty
3% Business-To-Business
3% Gaming
7% Other
  • Sports & Recreation
  • Non Profit Organizations
  • Telecoms & Utilities
  • Food & Drink
  • Baby & Toddler
  • Social & Dating
  • Education & Careers
  • Other
3%

of world Effiliation advertisers

Belgian market in Effiliation database has 19 advertisers. The largest sector is Fashion - 32%, 18% Home&Garden, 14% Health&Beauty, 11% Automotive, 7% each makes Travel, Media&Entertainment and Sports&Recreation, about 4% Baby&Toddler.
197
32% Fashion
18% Home & Garden
14% Health & Beauty
11% Automotive
7% Travel
7% Media & Entertainment
7% Sports & Recreation
4% Baby & Toddler

Sources

  1. TradeTracker, March 2017, https://tradetracker.com
  2. Awin/zanox, March 2017, https://www.awin.com
  3. Netaffiliation, March 2017, https://netaffiliation.com
  4. Effiliation, March 2017, http://www.efiliacao.com.br
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