Affiliate networks analysis 2017: Brazil

Data as of March 2017
3min read
Published
March 2017
Topics
Brazil, statistics, markets, ads

The latest structural analysis of Brazilian market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 2 main affiliate networks on Brazilian market: Awin/zanox, Afilio.

346

Brazilian advertisers by affiliate networks

Brazilian market is more widely represented by Awin/zanox - 67% of the total number of 346 advertisers, Afilio - 33%. Keep in mind that some advertisers cooperate with both networks at once.
67%
232 adverticers
33%
114 adverticers

Brazilian advertisers by sectors

As for the sectors, 20% make Fashion Brands, 12% Shopping&Retail, 11% Finance, 9% each Travel and Health&Beauty, 7% Media&Entertainment, 6% Computers&Electronics, about 2-4% makes each Education&Careers, Sports&Recreation, Home&Garden, Gaming, Telecoms&Utilities, Automotive, Social&Dating. Keep in mind that one advertiser can belong to several sectors at the same time.

20% Fashion

12% Shopping & Retail

11% Finance

9% Travel

9% Health & Beauty

7% Media & Entertainment

6% Computers & Electronics

4% Education & Careers

4% Sports & Recreation

4% Home & Garden

3% Gaming

2% Telecoms & Utilities

9% Other

  • Automotive
  • Social & Dating
  • Baby & Toddler
  • Alcohol & Tabacco
  • Business-To-Business
  • Insurance
  • Food & Drink
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Brazilian market in details.
4%

of world Awin/zanox advertisers

Brazilian market is represented on Awin/zanox by 232 advertisers. Fashion here makes 24%, 13% Shopping&Retail, 10% each Travel and Health&Beauty, 7% each Media&Entertainment and Computers&Electronics, 5% each makes Gaming and Home&Garden, 2-4% each Sports&Recreation, Telecoms&Utilities, Education&Careers, Baby&Toddler, Automotive, Alcohol&Tobacco.
232
24% Fashion
13% Shopping & Retail
10% Travel
10% Health & Beauty
7% Media & Entertainment
7% Computers & Electronic
5% Gaming
5% Home & Garden
4% Sports & Recreation
3% Telecoms & Utilities
3% Education & Careers
2% Baby & Toddler
7% Other
  • Automotive
  • Alcohol & Tobacco
  • Social & Dating
  • Business-To-Business
  • Finance
  • Insurance
  • Food & Drink
  • Other
1%

of world Afilio advertisers

37% makes Financial sector, 13% Fashion, 10% Shopping&Retail, 7% each makes Travel, Media&Entertainment and Health&Beauty, 6% Education&Career, about 2-3% each makes Automotive, Sports&Recreation, Computers&Electronics, Social&Dating, Home&Garden. Keep in mind that one advertiser can belong to several sectors at the same time.
114
37% Finance
13% Fashion
10% Shopping & Retail
7% Travel
7% Media & Entertainment
7% Health & Beauty
6% Education & Careers
3% Automotive
3% Sports & Recreation
2% Computers & Electronic
2% Social & Dating
2% Home & Garden

Sources

  1. Awin/zanox, March 2017, https://www.awin.com
  2. Afilio, March 2017, http://afilio.com.br
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