Affiliate networks analysis 2017: Brazil

Data as of March 2017

3min read

Published

March 2017

Topics

Brazil, statistics, markets, ads

The latest structural analysis of Brazilian market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 2 main affiliate networks on Brazilian market: Awin/zanox, Afilio.

346

Brazilian advertisers by affiliate networks

Brazilian market is more widely represented by Awin/zanox - 67% of the total number of 346 advertisers, Afilio - 33%. Keep in mind that some advertisers cooperate with both networks at once.

67%

232 adverticers

33%

114 adverticers

Brazilian advertisers by sectors

As for the sectors, 20% make Fashion Brands, 12% Shopping&Retail, 11% Finance, 9% each Travel and Health&Beauty, 7% Media&Entertainment, 6% Computers&Electronics, about 2-4% makes each Education&Careers, Sports&Recreation, Home&Garden, Gaming, Telecoms&Utilities, Automotive, Social&Dating. Keep in mind that one advertiser can belong to several sectors at the same time.

20% Fashion

12% Shopping & Retail

11% Finance

9% Travel

9% Health & Beauty

7% Media & Entertainment

6% Computers & Electronics

4% Education & Careers

4% Sports & Recreation

4% Home & Garden

3% Gaming

2% Telecoms & Utilities

9% Other

Automotive
Social & Dating
Baby & Toddler
Alcohol & Tabacco
Business-To-Business
Insurance
Food & Drink
Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Brazilian market in details.

Brazilian market is represented on Awin/zanox by 232 advertisers. Fashion here makes 24%, 13% Shopping&Retail, 10% each Travel and Health&Beauty, 7% each Media&Entertainment and Computers&Electronics, 5% each makes Gaming and Home&Garden, 2-4% each Sports&Recreation, Telecoms&Utilities, Education&Careers, Baby&Toddler, Automotive, Alcohol&Tobacco.

232

24% Fashion

13% Shopping & Retail

10% Travel

10% Health & Beauty

7% Media & Entertainment

7% Computers & Electronic

5% Gaming

5% Home & Garden

4% Sports & Recreation

3% Telecoms & Utilities

3% Education & Careers

2% Baby & Toddler

7% Other

Automotive
Alcohol & Tobacco
Social & Dating
Business-To-Business
Finance
Insurance
Food & Drink
Other

37% makes Financial sector, 13% Fashion, 10% Shopping&Retail, 7% each makes Travel, Media&Entertainment and Health&Beauty, 6% Education&Career, about 2-3% each makes Automotive, Sports&Recreation, Computers&Electronics, Social&Dating, Home&Garden. Keep in mind that one advertiser can belong to several sectors at the same time.

114

37% Finance

13% Fashion

10% Shopping & Retail

7% Travel

7% Media & Entertainment

7% Health & Beauty

6% Education & Careers

3% Automotive

3% Sports & Recreation

2% Computers & Electronic

2% Social & Dating