Affiliate networks analysis 2017: Czech Republic

Data as of March 2017
3min read
Published
March 2017
Topics
Czech Republic, statistics, markets, ads

The latest structural analysis of Czech market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 2 main affiliate networks on Czech market: Awin/zanox and TradeTracker.

67

Czech advertisers by affiliate networks

Czech market is mainly represented by Awin/zanox - 64% of the total number of 67 advertisers, 36% TradeTracker. Keep in mind that some advertisers cooperate with several networks at once.
64%
43 adverticers
36%
24 adverticers

Czech advertisers by sectors

As for the sectors, 23% makes Fashion, 17% Travel, 16% Shopping&Retail, 6% each Telecoms&Utilities, Finance and Health&Beauty, 5% each Home&Garden and Media&Entertainment, about 4% each makes Computers&Electronics, Gaming and Sports&Recreation. Keep in mind that one advertiser can belong to several sectors at the same time.

23% Fashion

17% Travel

16% Shopping & Retail

6% Telecoms & Utilities

6% Finance

6% Health & Beauty

5% Home & Garden

5% Media & Entertainment

4% Computers & Electronics

4% Gaming

4% Sports & Recreation

1% Automotive

4% Other

  • Business-To-Business
  • Baby & Toddler
  • Education & Careers
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Czech market in details.
0.7%

of world Awin/zanox advertisers

Czech market counts 43 advertisers. Fashion sector is quite massive here and makes 29%, 16% Travel, 15% Shopping&Retail, 7% Health&Beauty, 5% each Home&Garden, Media&Entertainment, Gaming and Sports&Recreation, 2-4% each makes Telecoms&Utilities, Computers&Electronics, Automotive, Baby&Toddler.
43
29% Fashion
16% Travel
15% Shopping & Retail
7% Health & Beauty
5% Home & Garden
5% Media & Entertainment
5% Gaming
5% Sports & Recreation
4% Telecoms & Utilities
4% Computers & Electronic
2% Automotive
2% Baby & Toddler
0.3%

of world TradeTracker advertisers

Czech market counts 24 advertisers. 19% each makes Shopping&Retail, Travel and Finance, 11% each Fashion and Telecoms&Utilities, about 4% each makes B2B, Home&Garden, Media&Entertainment, Computers&Electronic, Health&Beauty, Education&Careers.
24
19% Shopping & Retail
19% Travel
19% Finance
11% Fashion
11% Telecoms & Utilities
4% Business-To-Business
4% Home & Garden
4% Media & Entertainment
4% Computers & Electronic
4% Health & Beauty
4% Education & Careers

Sources

  1. Awin/zanox, March 2017, https://www.awin.com
  2. TradeTracker, March 2017, https://tradetracker.com
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