Affiliate networks analysis 2017: Denmark

Data as of March 2017
4min read
Published
March 2017
Topics
Denmark, statistics, markets, ads

The latest structural analysis of Danish market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 3 main affiliate networks on Danish market: TradeTracker, Tradedoubler, Awin/zanox.

396

Danish advertisers by affiliate networks

Danish market is the most widely represented by TradeTracker - 46% of the total number of 396 advertisers, Tradedoubler - 29%, 25% by Awin/zanox. Keep in mind that some advertisers cooperate with several networks at once.
46%
184 adverticers
29%
115 adverticers
25%
97 adverticers

Danish advertisers by sectors

As for the sectors, 21% makes Fashion, 13% Travel, 11% Shopping&Retail, 8% Media&Entertainment, 6% each Computers&Electronics, Health&Beauty, Sports&Recreation, Home&Garden, Telecoms&Utilities, about 2-4% makes each Social&Dating, Gaming, Automotive, Finance, Baby&Toddler. Keep in mind that one advertiser can belong to several sectors at the same time.

21% Fashion

13% Travel

11% Shopping & Retail

8% Media & Entertainment

6% Computers & Electronics

6% Health & Beauty

6% Sports & Recreation

6% Home & Garden

6% Telecoms & Utilities

4% Gaming

2% Automotive

7% Other

  • Finance
  • Baby & Toddler
  • Non Profit Organizations
  • Food & Drink
  • Business-To-Business
  • Insurance
  • Education & Careers
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Danish market in details.
2%

of world TradeTracker advertisers

Danish market counts 184 advertisers. Fashion makes 19%, 11% Media&Entertainment, 10% Travel, 8% each Shopping&Retail, Social&Dating and Health&Beauty, 7% each Home&Garden and Telecoms&Utilities, 6% Computers&Electronics, 3-5% each makes Gaming and Finance.
184
19% Fashion
11% Media & Entertainment
10% Travel
8% Shopping & Retail
8% Health & Beauty
7% Home & Garden
7% Telecoms & Utilities
6% Computers & Electronic
5% Gaming
3% Finance
2% Sports & Recreation
6% Other
  • Automotive
  • Non Profit Organizations
  • Baby & Toddler
  • Food & Drink
  • Other
6%

of world Tradedoubler advertisers

Danish market is represented on Tradedoubler by 115 advertisers. Fashion sector makes 24%, 16% Travel, 14% Shopping&Retail, 7% each makes Media&Entertainment and Computers&Electronics, 3-5% each makes Health&Beauty, Home&Garden, Telecoms&Utilities, Finance, Social&Dating, Sports&Recreation and Gaming.
115
24% Fashion
16% Travel
14% Shopping & Retail
7% Media & Entertainment
7% Computers & Electronic
5% Health & Beauty
4% Home & Garden
4% Telecoms & Utilities
4% Finance
4% Sports & Recreation
3% Gaming
4% Other
  • Business-To-Business
  • Automotive
  • Insurance
  • Food & Drink
  • Other
2%

of world Awin/zanox advertisers

Danish market has 97 advertisers. Fashion makes 23%, 15% Travel, 13% Sports&Recreation, 12% Shopping&Retail, Computers&Electronics, Health&Beauty and Home&Garden 5% each, 2-4% each makes Automotive, Telecoms&Utilities, Baby&Toddler, Media&Entertainment and Gaming.
97
23% Fashion
15% Travel
13% Sports & Recreation
12% Shopping & Retail
5% Computers & Electronic
5% Health & Beauty
5% Home & Garden
4% Automotive
4% Telecoms & Utilities
4% Baby & Toddler
4% Media & Entertainment
3% Gaming
3% Other
  • Non Profit Organizations
  • Food & Drink
  • Education & Careers
  • Other

Sources

  1. TradeTracker, March 2017, https://tradetracker.com
  2. Tradedoubler, March 2017, http://www.tradedoubler.com
  3. Awin/zanox, March 2017, https://www.awin.com
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