Affiliate networks analysis 2017: Effiliation

Data as of March 2017
5min read
logo effiliation
Published
March 2017
Topics
Effiliation, statistics, markets, ads

The latest structural analysis of Effiliation advertisers’ database: main European markets by sectors in absolute numbers and shares.

Founded in 1999, Effiliation is one of the leading European affiliate networks, offers affiliate programs of the most known merchants in France, Germany, Spain, Italy, Belgium and other European countries. Effiliation is a platform of the Effinity group.

Alexa Rank

56893

Alexa is a company that provides commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com.

Programs Offered

  • CPS

    Cost Per Sale

  • CPL

    Cost Per Lead

  • CPC

    Cost Per Click

Payment Methods

Wire Transfer

Minimum Payment Amount

€75

Further structural analysis is based on the data for 5 main European markets which make 90% of entire Effiliation advertiser's database.

French market is the most widely represented, 78% of the total number of advertisers, German - 7%, Spanish - 6%, Belgian - 5%, Italian - 4%.

Effiliation advertisers by markets

  • 78%
    France
    281 advertisers
  • 7%
    Germany
    26 advertisers
  • 6%
    Spain
    20 advertisers
  • 5%
    Belgium
    19 advertisers
  • 4%
    Italy
    16 advertisers
Монтажная область 1

Effiliation advertisers by sectors

As for the sectors, 19% is Home&Garden, 18% Fashion, 10% Sports&Recreation, 9% each B2B and Media&Entertainment, 7% Health&Beauty, 5% Travel and Education&Careers, 4% Baby&Toddler, 1-3% Shopping&Retail, Automotive, Computers&Electronics, Telecoms&Utilities, Insurance. Keep in mind that one advertiser can belong to several sectors at the same time.

19% Home & Garden

18% Fashion

10% Sports & Recreation

9% Business-To-Business

9% Media & Entertainment

7% Health & Beauty

5% Travel

5% Education & Careers

4% Baby & Toddler

3% Shopping & Retail

3% Automotive

3% Computers & Electronics

4% Other

  • Telecoms & Utilities
  • Insurance

Detailed analysis of markets by sectors

We have analyzed the structure of each market, and, of course, these proportions are different for each of them, but the overall trend is maintained. Let’s now review each market in details.
France
Germany
Spain
Belgium
Italy

France

78% of world Effiliation advertisers
The most represented market in Effiliation database, has 281 advertisers. The largest sector is Home&Garden - 20%, 17% Fashion, 12% B2B, 9% Media&Entertainment, 7% each Health&Beauty and Sports&Recreation, 6% Travel, 5% Education&Careers, 4% each makes Baby&Toddler, Shopping&Retail and Computers&Electronics, about 1-3% each Automotive, Telecoms&Utilities, Insurance.
281
20% Home & Garden
17% Fashion
12% Business-To-Business
9% Media & Entertainment
7% Health & Beauty
7% Sports & Recreation
6% Travel
5% Education & Careers
4% Baby & Toddler
4% Shopping & Retail
4% Computers & Electronic
3% Automotive
3% Other
  • Telecoms & Utilities
  • Insurance
  • Other

Germany

7% of world Effiliation advertisers
German market has 26 advertisers. The largest sector is Fashion - 32%, 21% Sports&Recreation, 13% Home&Garden, 8% each Media&Entertainment and Health&Beauty, 5% each Travel and Telecoms&Utilities, about 3% each makes Shopping&Retail, Baby&Toddler, Education&Careers.
26
32% Fashion
21% Sports & Recreation
13% Home & Garden
8% Media & Entertainment
8% Health & Beauty
5% Travel
5% Telecoms & Utilities
3% Shopping & Retail
3% Baby & Toddler
3% Education & Careers

Spain

6% of world Effiliation advertisers
Spanish market on Effiliation counts 20 advertisers. 24% makes Sports&Recreation, 14% each Fashion, Home&Garden and Media&Entertainment, 10% Computers&Electronics, 7% B2B, about 3% each Automotive, Telecoms&Utilities, Health&Beauty, Baby&Toddler, Education&Careers.
20
24% Sports & Recreation
14% Fashion
14% Home & Garden
14% Media & Entertainment
10% Computers & Electronic
7% Business-To-Business
3% Automotive
3% Telecoms & Utilities
3% Health & Beauty
3% Baby & Toddler
3% Education & Careers

Belgium

5% of world Effiliation advertisers
Belgian market in Effiliation database has 19 advertisers. The largest sector is Fashion - 32%, 18% Home&Garden, 14% Health&Beauty, 11% Automotive, 7% each makes Travel, Media&Entertainment and Sports&Recreation, about 4% Baby&Toddler.
19
32% Fashion
18% Home & Garden
14% Health & Beauty
11% Automotive
7% Travel
7% Media & Entertainment
7% Sports & Recreation
4% Baby & Toddler

Italy

4% of world Effiliation advertisers
Italian market counts 16 advertisers. 29% makes Sports&Recreation, 14% each Home&Garden and Media&Entertainment, 10% each Shopping&Retail, Fashion and Telecoms&Utilities, about 5% each makes Automotive, Baby&Toddler, Education&Careers.
16
29% Sports & Recreation
14% Home & Garden
14% Media & Entertainment
10% Shopping & Retail
10% Fashion
10% Telecoms & Utilities
5% Automotive
5% Baby & Toddler
5% Education & Careers

Sources

  1. Effiliation, March 2017, http://www.efiliacao.com.br
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