Affiliate networks analysis 2017: Finland

Data as of March 2017

3min read

Published

March 2017

Topics

Finland, statistics, markets, ads

The latest structural analysis of Finnish market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 2 main affiliate networks on Finnish market: Awin/zanox and Tradedoubler.

146

Finnish advertisers by affiliate networks

Finnish market is divided in half by Awin/zanox and Tradedoubler - 53% and 47% of the total number of 146 advertisers respectively. Keep in mind that some advertisers cooperate with several networks at once.

53%

77 adverticers

47%

69 adverticers

Finnish advertisers by sectors

As for the sectors, 24% makes Shopping&Retail, 18% Fashion, 13% Travel, 10% Sports&Recreation, 5% each Health&Beauty, Home&Garden, Computers&Electronics and Media&Entertainment, about 2-3% makes each Automotive, Finance, Baby&Toddler, Telecoms&Utilities, Gaming. Keep in mind that one advertiser can belong to several sectors at the same time.

24% Shopping & Retail

18% Fashion

13% Travel

10% Sports & Recreation

5% Health & Beauty

5% Home & Garden

5% Computers & Electronics

5% Media & Entertainment

3% Automotive

2% Finance

2% Baby & Toddler

2% Telecoms & Utilities

6% Other

Gaming
Business-To-Business
Non Profit Organizations
Social & Dating
Education & Careers
Food & Drink
Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Finnish market in details.

Finnish market has 77 advertisers. Fashion makes 25%, 16% Travel, 14% Shopping&Retail, 12% Sports&Recreation, 6% Automotive, 5% each Computers&Electronics and Baby&Toddler, 2-4% each makes Home&Garden, Media&Entertainment, Health&Beauty, Telecoms&Utilities and Gaming.

25% Fashion

16% Travel

14% Shopping & Retail

12% Sports & Recreation

6% Automotive

5% Computers & Electronic

5% Baby & Toddler

4% Home & Garden

3% Media & Entertainment

3% Health & Beauty

2% Telecoms & Utilities

2% Gaming

6% Other

Non Profit Organizations
Education & Careers
Other

Finlandian market counts 69 advertisers. Shopping&Retail sector makes 34%, 10% each Fashion and Travel, 8% Health&Beauty, 7% Sports&Recreation, 6% each Home&Garden and Media&Entertainment, about 2-5% each makes Finance, Computers&Electronics, B2B, Social&Dating.

34% Shopping & Retail

10% Fashion

10% Travel

8% Health & Beauty

7% Sports & Recreation

6% Home & Garden

6% Media & Entertainment

5% Finance

5% Computers & Electronic

2% Business-To-Business

1% Telecoms & Utilities

4% Other