Affiliate networks analysis 2017: France

Data as of March 2017
6min read
Published
March 2017
Topics
France, statistics, markets, ads

The latest structural analysis of French market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 6 main affiliate networks on French market: NetAffiliation, Awin/zanox, Affilinet, Effiliation, TradeTracker, Tradedoubler.

1915

French advertisers by affiliate networks

French market is one of the biggest among European ones and the most widely represented by NetAffiliation - 23% of the total number of 1915 advertisers, Awin/zanox - 19%, 18% Affilinet, 15% Effiliation, 13% TradeTracker, 11% Tradedoubler. Keep in mind that some advertisers cooperate with several networks at once.
23%
448 adverticers
19%
368 adverticers
18%
354 adverticers
15%
281 adverticers
13%
249 adverticers
11%
215 adverticers

French advertisers by sectors

As for the sectors, 19% each makes Fashion and Shopping&Retail, 9% each Home&Garden and Travel, 7% Health&Beauty, 6% Media&Entertainment, about 2-4% each makes Computers&Electronics, Sports&Recreation, Automotive, Telecoms&Utilities, Baby&Toddler, Education&Careers, Finance, B2B, Gaming. Keep in mind that one advertiser can belong to several sectors at the same time.

19% Fashion

19% Shopping & Retail

9% Home & Garden

9% Travel

7% Health & Beauty

6% Media & Entertainment

4% Computers & Electronics

4% Sports & Recreation

4% Automotive

4% Telecoms & Utilities

3% Baby & Toddler

3% Education & Careers

9% Other

  • Finance
  • Business-To-Business
  • Gaming
  • Social & Dating
  • Food & Drink
  • Insurance
  • Non Profit Organizations
  • Alcohol & Tabacco
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the French market in details.
58%

of world NetAffiliation advertisers

The most represented market in NetAffiliation database, has 448 advertisers. The largest sector is Shopping&Retail - 33%, 16% Fashion, 11% Home&Garden, 7% Health&Beauty, 5% Media&Entertainment, 4% each Baby&Toddler, Travel and Sports&Recreation, about 1-3% each makes Education&Careers, Computers&Electronics, Food&Drink, Automotive, Gaming, Social&Dating, Insurance, Finance, Telecoms&Utilities, Non Profit Organizations, B2B.
448
33% Shopping & Retail
16% Fashion
11% Home & Garden
7% Health & Beauty
5% Media & Entertainment
4% Baby & Toddler
4% Travel
4% Sports & Recreation
3% Education & Careers
3% Computers & Electronic
3% Food & Drink
2% Automotive
5% Other
  • Gaming
  • Social & Dating
  • Insurance
  • Finance
  • Telecoms & Utilities
  • Non Profit Organizations
  • Business-To-Business
  • Other
6%

of world Awin/zanox advertisers

French market counts 368 advertisers. The largest sector is Fashion again - 27%, Travel 11%, 7% each makes Shopping&Retail and Automotive, 6% each Health&Beauty, Home&Garden and Media&Entertainment, 5% each Telecoms&Utilities, Finance and Computers&Electronics, about 2-4% each makes Gaming, Sports&Recreation, Baby&Toddler, Education&Careers.
368
27% Fashion
11% Travel
7% Shopping & Retail
7% Automotive
6% Health & Beauty
6% Home & Garden
6% Media & Entertainment
5% Telecoms & Utilities
5% Finance
5% Computers & Electronic
4% Gaming
3% Sports & Recreation
8% Other
  • Baby & Toddler
  • Education & Careers
  • Business-To-Business
  • Social & Dating
  • Insurance
  • Food & Drink
  • Other
14%

of world Affilinet advertisers

French market has 354 advertisers. The largest sector is Shopping&Retail - 24%, 20% Fasion, 9% Telecoms&Utilities, 7% Health&Beauty, 6% each Travel and Sports&Recreation, 5% Media&Entertainment, about 2-4% each makes Finance, Computers&Electronics, Automotive, Home&Garden, Education&Careers, Social&Dating.
354
24% Shopping & Retail
20% Fashion
9% Telecoms & Utilities
7% Health & Beauty
6% Travel
6% Sports & Recreation
5% Media & Entertainment
4% Finance
4% Computers & Electronic
4% Automotive
3% Home & Garden
3% Education & Careers
5% Other
  • Social & Dating
  • Baby & Toddler
  • Food & Drink
  • Alcohol & Tobacco
  • Gaming
  • Insurance
  • Other
78%

of world Effiliation advertisers

The most represented market in Effiliation database, has 281 advertisers. The largest sector is Home&Garden - 20%, 17% Fashion, 12% B2B, 9% Media&Entertainment, 7% each Health&Beauty and Sports&Recreation, 6% Travel, 5% Education&Careers, 4% each makes Baby&Toddler, Shopping&Retail and Computers&Electronics, about 1-3% each Automotive, Telecoms&Utilities, Insurance.
281
20% Home & Garden
17% Fashion
12% Business-To-Business
9% Media & Entertainment
7% Health & Beauty
7% Sports & Recreation
6% Travel
5% Education & Careers
4% Baby & Toddler
4% Shopping & Retail
4% Computers & Electronic
3% Automotive
3% Other
  • Telecoms & Utilities
  • Insurance
  • Other
3%

of world TradeTracker advertisers

French market is represented by 249 advertisers. 20% each makes Fashion and Travel, 12% Shopping&Retail, 9% Home&Garden, 5% each makes Health&Beauty, Media&Entertainment and Computers&Electronics, about 2-4% each makes Baby&Toddler, Social&Dating, B2B, Telecoms&Utilities, Finance, Sports&Recreation, Automotive, Gaming.
249
20% Fashion
20% Travel
12% Shopping & Retail
7% Automotive
9% Home & Garden
5% Health & Beauty
5% Media & Entertainment
5% Computers & Electronic
4% Baby & Toddler
3% Business-To-Business
2% Telecoms & Utilities
11% Other
  • Finance
  • Sports & Recreation
  • Automotive
  • Gaming
  • Education & Careers
  • Other
11%

of world Tradedoubler advertisers

French market on Tradedoubler has 215 advertisers. Travel keeps being the main part of them - 19%, 14% each Fashion and Shopping&Retail, 9% makes Computers&Electronics, 8% Health&Beauty, 6% Home&Garden, about 3-5% each makes Media&Entertainment, Automotive, Finance, Sports&Recreation, B2B.
215
19% Travel
14% Fashion
14% Shopping & Retail
9% Computers & Electronic
8% Health & Beauty
6% Home & Garden
5% Media & Entertainment
5% Automotive
3% Finance
3% Sports & Recreation
3% Business-To-Business
2% Telecoms & Utilities
9% Other
  • Food & Drink
  • Social & Dating
  • Insurance
  • Gaming
  • Non Profit Organizations
  • Education & Careers
  • Alcohol & Tobacco
  • Other

Sources

  1. Netaffiliation, March 2017, https://netaffiliation.com
  2. Awin/zanox, March 2017, https://www.awin.com
  3. Affilinet, March 2017, https://www.affili.net
  4. Effiliation, March 2017, http://www.efiliacao.com.br
  5. TradeTracker, March 2017, https://tradetracker.com
  6. Tradedoubler, March 2017, http://www.tradedoubler.com
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