Affiliate networks analysis 2017: Germany

Data as of March 2017
5min read
Published
March 2017
Topics
Germany, statistics, markets, ads

The latest structural analysis of German market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 5 main affiliate networks on German market: Awin/zanox, Affilinet, TradeTracker, Tradedoubler, Effiliation.

2953

German advertisers by affiliate networks

German market is one of the biggest among European ones and the most widely represented by two affiliate networks - Awin/zanox and Affilinet, 37% and 35% of the total number of 2953 advertisers respectively, TradeTracker - 22%, 6% for Tradedoubler, 1% - Effiliation. Keep in mind that some advertisers cooperate with several networks at once.
37%
1078 adverticers
35%
1021 adverticers
22%
643 adverticers
6%
185 adverticers
1%
26 adverticers

German advertisers by sectors

As for the sectors, 17% makes Shopping&Retail, 11% each Fashion and Travel, 9% Telecoms&Utilities, 8% Media&Entertainment, 7% each Health&Beauty and Computers&Electronics, 5% each Home&Garden and Sports&Recreation, 4% Gaming, about 1-3% each makes Automotive, Non Profit Organizations (Charity and Contests), Finance, Baby&Toddler, Education&Careers, Social&Dating, Insurance, Food&Drink. Keep in mind that one advertiser can belong to several sectors at the same time.

17% Shopping & Retail

11% Fashion

11% Travel

9% Telecoms & Utilities

8% Media & Entertainment

7% Health & Beauty

7% Computers & Electronics

5% Home & Garden

5% Sports & Recreation

4% Gaming

3% Automotive

3% Non Profit Organizations

10% Other

  • Finance
  • Baby & Toddler
  • Education & Careers
  • Social & Dating
  • Insurance
  • Food & Drink
  • Alcohol & Tabacco
  • Business-To-Business
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the German market in details.
17%

of world Awin/zanox advertisers

The second most represented market in Awin/zanox database, has 1078 advertisers. The largest sector is Fashion - 19%, 13% makes Shopping&Retail, 9% of Travel, 8% Home&Garden, 7% each Computers&Electronics and Media&Entertainment, and about 6% each makes Telecoms&Utilities and Health&Beauty, 5% Gaming, about 2-4% each makes Sports&Recreation, Finance, Automotive, Education&Careers, Insurance, Baby&Toddler.
1078
19% Fashion
13% Shopping & Retail
9% Travel
8% Home & Garden
7% Computers & Electronic
7% Media & Entertainment
6% Telecoms & Utilities
6% Health & Beauty
5% Gaming
4% Sports & Recreation
4% Finance
3% Automotive
9% Other
  • Education & Careers
  • Insurance
  • Baby & Toddler
  • Alcohol & Tobacco
  • Social & Dating
  • Business-To-Business
  • Food & Drink
  • Non Profit Organizations
  • Other
40%

of world Affilinet advertisers

The most represented market in Affilinet database, has 1021 advertisers. The largest sector is Shopping&Retail - 24%, 17% Telecoms&Utilities, 11% Media&Entertainment, 10% makes Travel, 8% each Computers&Electronics and Health&Beauty, 6% Sports&Recreation, about 1-4% each makes Automotive, Gaming, Baby&Toddler, Education&Careers, Social&Dating, Finance.
1021
24% Shopping & Retail
17% Telecoms & Utilities
11% Media & Entertainment
10% Travel
8% Computers & Electronic
8% Health & Beauty
6% Sports & Recreation
4% Automotive
4% Gaming
4% Baby & Toddler
2% Education & Careers
1% Other
  • Finance
  • Other
8%

of world TradeTracker advertisers

German market on TradeTracker counts 643 advertisers. The largest sector is Travel - 15%, 14% make Non Profit Organizations - there are a lot of lotteries and contests, 13% each Shopping&Retail and Fashion, 9% of Health&Beauty, 7% each Media&Entertainment and Home&Garden, about 2-4% each makes Gaming, Computers&Electronics, Finance, Food&Drinks.
643
15% Travel
14% Non Profit Organizations
13% Shopping & Retail
13% Fashion
9% Health & Beauty
7% Media & Entertainment
7% Home & Garden
4% Gaming
4% Computers & Electronic
2% Finance
2% Food & Drink
2% Telecoms & Utilities
8% Other
  • Sports & Recreation
  • Social & Dating
  • Baby & Toddler
  • Automotive
  • Education & Careers
  • Other
9%

of world Tradedoubler advertisers

German market on Tradedoubler counts 185 advertisers. Travel is still the largest sector, makes 20%, 17% of Fashion, 12% Shopping&Retail, 9% Health&Beauty, 8% Computers&Electronics, 6% each Sports&Recreation and Media&Entertainment, about 3-4% each makes Home&Garden, Gaming, Automotive, Food&Drinks.
185
20% Travel
17% Fashion
12% Shopping & Retail
9% Health & Beauty
8% Computers & Electronic
6% Sports & Recreation
6% Media & Entertainment
4% Home & Garden
4% Gaming
3% Automotive
3% Food & Drink
2% Business-To-Business
2% Telecoms & Utilities
6% Other
  • Alcohol & Tobacco
  • Finance
  • Non Profit Organizations
  • Insurance
  • Social & Dating
  • Education & Careers
  • Other
7%

of world Effiliation advertisers

German market has 26 advertisers. The largest sector is Fashion - 32%, 21% Sports&Recreation, 13% Home&Garden, 8% each Media&Entertainment and Health&Beauty, 5% each Travel and Telecoms&Utilities, about 3% each makes Shopping&Retail, Baby&Toddler, Education&Careers.
26
32% Fashion
21% Sports & Recreation
13% Home & Garden
8% Media & Entertainment
8% Health & Beauty
5% Travel
5% Telecoms & Utilities
3% Shopping & Retail
3% Baby & Toddler
3% Education & Careers

Sources

  1. Awin/zanox, March 2017, https://www.awin.com
  2. Affilinet, March 2017, https://www.affili.net
  3. TradeTracker, March 2017, https://tradetracker.com
  4. Tradedoubler, March 2017, http://www.tradedoubler.com
  5. Effiliation, March 2017, http://www.efiliacao.com.br
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