Affiliate networks analysis 2017: Hungary

Data as of March 2017
3min read
Published
March 2017
Topics
Hungary, statistics, markets, ads

The latest structural analysis of Hungarian market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 2 main affiliate networks on Hungarian market: TradeTracker and Awin/zanox.

97

Hungarian advertisers by affiliate networks

Hungarian market is mainly represented by TradeTracker - 70% of the total number of 97 advertisers, 30% Awin/zanox. Keep in mind that some advertisers cooperate with several networks at once.
70%
68 adverticers
30%
29 adverticers

Hungarian advertisers by sectors

As for the sectors, 13% makes Fashion, 12% each Shopping&Retail and Health&Beauty, 10% Travel, 9% Media&Entertainment, 8% Education&Careers, 7% Telecoms&Utilities, 6% each Home&Garden and Finance, 5% each Computers&Electronics and Sports&Recreation, about 2-3% each makes Gaming, Automotive, B2B. Keep in mind that one advertiser can belong to several sectors at the same time.

13% Fashion

12% Shopping & Retail

12% Health & Beauty

10% Travel

9% Media & Entertainment

8% Education & Careers

7% Telecoms & Utilities

6% Home & Garden

6% Finance

5% Computers & Electronics

5% Sports & Recreation

3% Gaming

4% Other

  • Automotive
  • Business-To-Business
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Hungarian market in details.
1%

of world TradeTracker advertisers

Hungarian market counts 68 advertisers. Health&Beauty makes 15%, 12% each Shopping&Retail and Education&Careers, 11% Media&Entertainment, 8% each Travel, Telecoms&Utilities and Finance, 5% each Fashion, Home&Garden and Computers&Electronic, 4% Sports&Recreation, about 1-3% each makes B2B, Automotive, Gaming.
68
15% Health & Beauty
12% Shopping & Retail
12% Education & Careers
11% Media & Entertainment
8% Travel
8% Telecoms & Utilities
8% Finance
5% Fashion
5% Home & Garden
5% Computers & Electronic
4% Sports & Recreation
3% Business-To-Business
4% Other
  • Automotive
  • Gaming
  • Other
0.5%

of world Awin/zanox advertisers

Hungarian market is the smallest among analyzed here, it has 29 advertisers. Fashion makes 29%, 13% Travel, 11% Shopping&Retail, 8% each Home&Garden and Sports&Recreation, 5% each makes Telecoms&Utilities, Media&Entertainment, Computers&Electronics, Health&Beauty and Gaming, 3% each makes Automotive and Finance.
29
29% Fashion
13% Travel
11% Shopping & Retail
8% Home & Garden
8% Sports & Recreation
5% Telecoms & Utilities
5% Media & Entertainment
5% Computers & Electronic
5% Health & Beauty
5% Gaming
3% Automotive
3% Finance

Sources

  1. TradeTracker, March 2017, https://tradetracker.com
  2. Awin/zanox, March 2017, https://www.awin.com
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