Affiliate networks analysis 2017: Italy

Data as of March 2017
4min read
Published
March 2017
Topics
Italy, statistics, markets, ads

The latest structural analysis of Italian market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 4 main affiliate networks on Italian market: Awin/zanox, Tradedoubler, TradeTracker, Effiliation.

957

Italian advertisers by affiliate networks

Italian market is divided almost equally by Awin/zanox, Tradedoubler and TradeTracker - 37%, 31% and 30% of the total number of 957 advertisers respectively, 2% Effiliation. Keep in mind that some advertisers cooperate with both networks at once.
37%
357 adverticers
31%
298 adverticers
30%
286 adverticers
2%
16 adverticers

Italian advertisers by sectors

As for the sectors, 15% each makes Fashion and Travel, 12% Shopping&Retail, 9% Computers&Electronics, 8% Media&Entertainment, 6% Health&Beauty, Home&Garden and Telecoms&Utilities, 5% Sports&Recreation, about 2-4% each makes Automotive, Gaming, Education&Careers, Finance, Insurance. Keep in mind that one advertiser can belong to several sectors at the same time.

15% Fashion

15% Travel

12% Shopping & Retail

9% Computers & Electronics

8% Media & Entertainment

6% Health & Beauty

6% Home & Garden

6% Telecoms & Utilities

5% Sports & Recreation

4% Automotive

3% Gaming

2% Education & Careers

9% Other

  • Finance
  • Insurance
  • Business-To-Business
  • Baby & Toddler
  • Food & Drink
  • Social & Dating
  • Alcohol & Tabacco
  • Non Profit Organizations
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Italian market in details.
6%

of world Awin/zanox advertisers

Italian market on Awin/zanox counts 357 advertisers. Fashion is still the largest sector but makes only 18%, 14% of Travel, 12% Shopping&Retail, Computers&Electronics and Media&Entertainment makes 7% each, 6% for Health&Beauty, 5% each Sports&Recreation, Automotive and Gaming, about 2-4% each makes Telecoms&Utilities, Home&Garden, Finance, Education&Careers, Insurance, Baby&Toddler.
357
18% Fashion
14% Travel
12% Shopping & Retail
7% Computers & Electronic
7% Media & Entertainment
6% Health & Beauty
5% Sports & Recreation
5% Automotive
5% Gaming
4% Telecoms & Utilities
4% Home & Garden
10% Other
  • Finance
  • Education & Careers
  • Insurance
  • Baby & Toddler
  • Food & Drink
  • Alcohol & Tobacco
  • Business-To-Business
  • Social & Dating
  • Other
15%

of world Tradedoubler advertisers

The most represented market in Tradedoubler database, has 298 advertisers. The largest sector is Travel - 20%, 14% each makes Fashion and Shopping&Retail, 8% Computers&Electronics, 6% Media&Entertainment, about 3-5% each take Health&Beauty, Automotive, Home&Garden, Gaming, Sports&Recreation, B2B, Telecoms&Utilities, Insurance.
298
20% Travel
14% Fashion
14% Shopping & Retail
8% Computers & Electronic
6% Media & Entertainment
5% Health & Beauty
4% Automotive
4% Home & Garden
4% Gaming
4% Sports & Recreation
3% Business-To-Business
3% Telecoms & Utilities
10% Other
  • Insurance
  • Education & Careers
  • Finance
  • Food & Drink
  • Social & Dating
  • Non Profit Organizations
  • Other
4%

of world TradeTracker advertisers

Italian market has 286 advertisers. The largest sector is Computers&Electronics - 14%, 13% makes Fasion, 12% each Travel and Shopping&Retail, 11% Media&Entertainment, 10% Telecoms&Utilities, 9% Health&Beauty, 8% Home&Garden, about 1-3% each makes Automotive, Sports&Recreation, Education&Careers, B2B, Finance, Baby&Toddler.
286
14% Computers & Electronic
13% Fashion
12% Travel
12% Shopping & Retail
11% Media & Entertainment
10% Telecoms & Utilities
9% Health & Beauty
8% Home & Garden
3% Automotive
3% Sports & Recreation
2% Education & Careers
3% Other
  • Business-To-Business
  • Finance
  • Baby & Toddler
  • Gaming
  • Other
4%

of world Effiliation advertisers

Italian market counts 16 advertisers. 29% makes Sports&Recreation, 14% each Home&Garden and Media&Entertainment, 10% each Shopping&Retail, Fashion and Telecoms&Utilities, about 5% each makes Automotive, Baby&Toddler, Education&Careers.
16
29% Sports & Recreation
14% Home & Garden
14% Media & Entertainment
10% Shopping & Retail
10% Fashion
10% Telecoms & Utilities
5% Automotive
5% Baby & Toddler
5% Education & Careers

Sources

  1. Awin/zanox, March 2017, https://www.awin.com
  2. Tradedoubler, March 2017, http://www.tradedoubler.com
  3. TradeTracker, March 2017, https://tradetracker.com
  4. Effiliation, March 2017, http://www.efiliacao.com.br
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