Affiliate networks analysis 2017: Netherlands

Data as of March 2017
4min read
Published
March 2017
Topics
Netherlands, statistics, markets, ads

The latest structural analysis of Dutch market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 4 main affiliate networks on Dutch market: TradeTracker, Awin/zanox, Affilinet, Tradedoubler.

4753

Dutch advertisers by affiliate networks

Dutch market is the biggest among European ones and the most widely represented by TradeTracker - 83% of the total number of 4753 advertisers, Awin/zanox - 10%, 5% Affilinet and 2% Tradedoubler. Keep in mind that some advertisers cooperate with several networks at once.
83%
3928 adverticers
10%
475 adverticers
5%
256 adverticers
2%
94 adverticers

Dutch advertisers by sectors

As for the sectors, 17% makes Shopping&Retail, 14% makes Home&Garden, 12% each Travel and Fashion, 11% Media&Entertainment, 6% Computers&Electronics, 5% Health&Beauty, about 2-4% makes each Telecoms&Utilities, Sports&Recreation, Baby&Toddler, Social&Dating, Automotive, Gaming, Food&Drink, Finance. Keep in mind that one advertiser can belong to several sectors at the same time.

17% Shopping & Retail

14% Home & Garden

12% Travel

12% Fashion

11% Media & Entertainment

6% Computers & Electronics

5% Health & Beauty

4% Telecoms & Utilities

4% Sports & Recreation

3% Baby & Toddler

3% Automotive

6% Other

  • Gaming
  • Food & Drink
  • Finance
  • Education & Careers
  • Insurance
  • Non Profit Organizations
  • Business-To-Business
  • Alcohol & Tabacco
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Dutch market in details.
49%

of world TradeTracker advertisers

The most represented market in TradeTracker database among analyzed here, has 3928 advertisers. The largest sector is Home&Garden - 16%, 14% makes Shopping&Retail, 12% of Travel, 11% each Media&Entertainment and Fashion, 6% Computers&Electronics, about 3-5% each makes Health&Beauty, Telecoms&Utilities, Social&Dating, Sports&Recreation, Automotive.
3928
16% Home & Garden
14% Shopping & Retail
12% Travel
11% Media & Entertainment
11% Fashion
6% Computers & Electronic
5% Health & Beauty
4% Telecoms & Utilities
4% Sports & Recreation
3% Automotive
2% Baby & Toddler
2% Gaming
6% Other
  • Food & Drink
  • Finance
  • Education & Careers
  • Non Profit Organizations
  • Other
8%

of world Awin/zanox advertisers

Dutch market on Awin/zanox has 475 advertisers. Fashion keeps being the main part of them - 23%, 16% Shopping&Retail, 8% makes Media&Entertainment, 7% each Travel and Telecoms&Utilities, 6% each Computers&Electronics and Home&Garden, 5% Insurance, about 2-4% each makes Sports&Recreation, Health&Beauty, Gaming, Automotive, Finance, Baby&Toddler, Education&Careers.
475
23% Fashion
16% Shopping & Retail
8% Media & Entertainment
7% Travel
7% Telecoms & Utilities
6% Computers & Electronic
6% Home & Garden
5% Insurance
4% Sports & Recreation
4% Health & Beauty
4% Gaming
3% Automotive
2% Finance
5% Other
  • Baby & Toddler
  • Education & Careers
  • Business-To-Business
  • Food & Drink
  • Social & Dating
  • Alcohol & Tobacco
  • Other
10%

of world Affilinet advertisers

Dutch market counts 256 advertisers. Again a half of them makes Shopping&Retail sector - 49%, 17% Baby&Toddler, 14% Travel, 6% Automotive, 5% Media&Entertainment, about 1-3% each makes Sports&Recreation, Computers&Electronics, Telecoms&Utilities, Gaming
256
49% Shopping & Retail
17% Baby & Toddler
14% Travel
6% Automotive
5% Media & Entertainment
3% Sports & Recreation
3% Computers & Electronic
1% Telecoms & Utilities
1% Gaming
1% Other
  • Finance
  • Health & Beauty
  • Education & Careers
  • Other
5%

of world Tradedoubler advertisers

Dutch market has 94 advertisers. Travel here makes 27%, 13% for Computers&Electronics sector, 11% Fashion, 9% Shopping&Retail, 7% each makes B2B and Health&Beauty, 3-5% each makes Telecoms&Utilities, Media&Entertainment, Home&Garden, Sports&Recreation and Automotive.
94
27% Travel
13% Computers & Electronic
11% Fashion
9% Shopping & Retail
7% Business-To-Business
7% Health & Beauty
5% Telecoms & Utilities
5% Media & Entertainment
4% Home & Garden
4% Sports & Recreation
3% Automotive
2% Food & Drink
2% Other
  • Finance
  • Gaming
  • Social & Dating
  • Education & Careers
  • Other

Sources

  1. TradeTracker, March 2017, https://tradetracker.com
  2. Awin/zanox, March 2017, https://www.awin.com
  3. Affilinet, March 2017, https://www.affili.net
  4. Tradedoubler, March 2017, http://www.tradedoubler.com
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