Affiliate networks analysis 2017: Poland

Data as of March 2017
4min read
Published
March 2017
Topics
Poland, statistics, markets, ads

The latest structural analysis of Polish market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 3 main affiliate networks on Polish market: TradeTracker, Awin/zanox, Tradedoubler.

634

Polish advertisers by affiliate networks

Polish market is the most widely represented by TradeTracker - 43% of the total number of 634 advertisers, Awin/zanox - 30%, 27% by Tradedoubler. Keep in mind that some advertisers cooperate with several networks at once.
43%
272 adverticers
30%
192 adverticers
27%
170 adverticers

Polish advertisers by sectors

As for the sectors, 20% makes Fashion, 18% Finance, 10% Shopping&Retail, 8% Home&Garden, 7% each Travel and Telecoms&Utilities, 5% each Computers&Electronics, Health&Beauty and Media&Entertainment, about 2-3% and less makes each Automotive, Gaming, Sports&Recreation, B2B, Baby&Toddler. Keep in mind that one advertiser can belong to several sectors at the same time.

20% Fashion

18% Finance

10% Shopping & Retail

8% Home & Garden

7% Travel

7% Telecoms & Utilities

5% Computers & Electronics

5% Health & Beauty

5% Media & Entertainment

3% Automotive

2% Gaming

2% Sports & Recreation

8% Other

  • Business-To-Business
  • Baby & Toddler
  • Education & Careers
  • Insurance
  • Food & Drink
  • Social & Dating
  • Non Profit Organizations
  • Alcohol & Tabacco
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Polish market in details.
3%

of world TradeTracker advertisers

Polish market on TradeTracker has 272 advertisers. Finance makes 24%, 19% Fashion, 10% Home&Garden, 9% Shopping&Retail, 7% each Telecoms&Utilities and Media&Entertainment, 6% Health&Beauty, about 3-4% each makes Travel, Computers&Electronics and Gaming.
272
24% Finance
19% Fashion
10% Home & Garden
9% Shopping & Retail
7% Telecoms & Utilities
7% Media & Entertainment
6% Health & Beauty
4% Travel
3% Computers & Electronic
3% Gaming
2% Food & Drink
2% Social & Dating
4% Other
  • Baby & Toddler
  • Sports & Recreation
  • Education & Careers
  • Automotive
  • Non Profit Organizations
  • Other
3%

of world Awin/zanox advertisers

Polish market has 192 advertisers. Fashion sector is quite massive and makes 27%, 11% Travel, 8% Shopping&Retail, Finance and Home&Garden makes 7% each, 6% each Health&Beauty, Automotive and Computers&Electronics, 5% Telecoms&Utilities, 2-4% each makes Media&Entertainment, Sports&Recreation, Baby&Toddler, Gaming, Insurance.
192
27% Fashion
11% Travel
8% Shopping & Retail
7% Finance
7% Home & Garden
6% Health & Beauty
6% Automotive
6% Computers & Electronic
5% Telecoms & Utilities
4% Media & Entertainment
4% Sports & Recreation
3% Baby & Toddler
6% Other
  • Gaming
  • Insurance
  • Business-To-Business
  • Food & Drink
  • Social & Dating
  • Alcohol & Tobacco
  • Education & Careers
  • Other
9%

of world Tradedoubler advertisers

Polish market has 170 advertisers. Finance makes 24%, 14% Shopping&Retail, 12% Fashion, 9% for Computers&Electronics, 8% Telecoms&Utilities, 6% Home&Garden, 5% each B2B and Travel, 2-4% each makes Automotive, Health&Beauty, Media&Entertainment, Insurance, Education&Careers.
170
24% Finance
14% Shopping & Retail
12% Fashion
9% Computers & Electronic
8% Telecoms & Utilities
6% Home & Garden
5% Business-To-Business
5% Travel
4% Automotive
3% Health & Beauty
2% Media & Entertainment
2% Insurance
6% Other
  • Education & Careers
  • Gaming
  • Sports & Recreation
  • Non Profit Organizations
  • Other

Sources

  1. TradeTracker, March 2017, https://tradetracker.com
  2. Awin/zanox, March 2017, https://www.awin.com
  3. Tradedoubler, March 2017, http://www.tradedoubler.com
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