Affiliate networks analysis 2017: Portugal

Data as of March 2017

3min read

Published

March 2017

Topics

Portugal, statistics, markets, ads

The latest structural analysis of Portuguese market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 2 main affiliate networks on Portuguese market: Awin/zanox and Tradedoubler.

Portuguese advertisers by affiliate networks

Portuguese market is mainly represented by Awin/zanox - 65% of the total number of 77 advertisers, and 35% Tradedoubler. Keep in mind that some advertisers cooperate with several networks at once.

65%

50 adverticers

35%

27 adverticers

Portuguese advertisers by sectors

As for the sectors, 21% makes Travel, 16% each Shopping&Retail and Fashion, 9% Automotive, 6% each Media&Entertainment, Health&Beauty and Gaming, 5% each Telecoms&Utilities, Computers&Electronics and Sports&Recreation, about 2-4% makes each Home&Garden and Baby&Toddler. Keep in mind that one advertiser can belong to several sectors at the same time.

21% Travel

16% Shopping & Retail

16% Fashion

9% Automotive

6% Media & Entertainment

6% Health & Beauty

6% Gaming

5% Telecoms & Utilities

5% Computers & Electronics

5% Sports & Recreation

4% Home & Garden

2% Baby & Toddler

3% Other

Non Profit Organizations
Food & Drink
Social & Dating
Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Portuguese market in details.

Portuguese market is represented on Awin/zanox by 50 advertisers. Travel here makes 19%, 18% for Fasion sector, 13% Automotive, 8% Shopping&Retail, 6% each Media&Entertainment and Sports&Recreation, 5% each makes Home&Garden, Telecoms&Utilities, Health&Beauty and Gaming, 3-4% each makes Computers&Electronics and Baby&Toddler.

19% Travel

18% Fashion

13% Automotive

8% Shopping & Retail

6% Media & Entertainment

6% Sports & Recreation

5% Home & Garden

5% Telecoms & Utilities

5% Health & Beauty

5% Gaming

4% Computers & Electronics

3% Baby & Toddler

3% Other

Food & Drink
Social & Dating
Other

Portuguese market is the smallest one on Tradedoubler, it counts 27 advertisers. Shopping&Retail sector makes 35%, 26% Travel, 10% Fashion, 6% each Computers&Electronics, Health&Beauty and Gaming, about 3% each makes Telecoms&Utilities, Non Profit Organizations and Media&Entertainment.

35% Shopping & Retail

26% Travel

10% Fashion

6% Computers & Electronics

6% Health & Beauty

6% Gaming

3% Telecoms & Utilities

3% Non Profit Organizations

3% Media & Entertainment