Affiliate networks analysis 2017: Russia

Data as of March 2017
3min read
Published
March 2017
Topics
Russia, statistics, markets, ads

The latest structural analysis of Russian market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 2 main affiliate networks on Russian market: TradeTracker and Awin/zanox.

154

Russian advertisers by affiliate networks

Russian market is mainly represented by TradeTracker - 74% of the total number of 154 advertisers, 26% Awin/zanox. Keep in mind that some advertisers cooperate with several networks at once.
74%
114 adverticers
26%
40 adverticers

Russian advertisers by sectors

As for the sectors, 14% each makes Fashion and Travel, 12% Finance, 10% Home&Garden, 9% Media&Entertainment, 7% Computers&Electronics, 6% each Shopping&Retail, Telecoms&Utilities and Health&Beauty, about 2-4% each makes Sports&Recreation, Baby&Toddler, Gaming, Automotive, Education&Careers, B2B. Keep in mind that one advertiser can belong to several sectors at the same time.

14% Fashion

14% Travel

12% Finance

10% Home & Garden

9% Media & Entertainment

7% Computers & Electronics

6% Shopping & Retail

6% Telecoms & Utilities

6% Health & Beauty

4% Sports & Recreation

3% Baby & Toddler

3% Gaming

6% Other

  • Automotive
  • Education & Careers
  • Business-To-Business
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Russian market in details.
1%

of world TradeTracker advertisers

Russian market counts 114 advertisers. Finance makes 17%, 13% Home&Garden, 11% Media&Entertainment, 10% Travel, 8% each Computers&Electronics and Fashion, 7% each Telecoms&Utilities and Health&Beauty, 5% Shopping&Retail, about 2-4% each makes Baby&Toddler, Education&Careers, B2B, Sports&Recreation, Automotive, Gaming.
114
17% Finance
13% Home & Garden
11% Media & Entertainment
10% Travel
8% Computers & Electronics
8% Fashion
7% Telecoms & Utilities
7% Health & Beauty
5% Shopping & Retail
4% Baby & Toddler
3% Education & Careers
2% Business-To-Business
5% Other
  • Sports & Recreation
  • Automotive
  • Gaming
  • Other
1%

of world Awin/zanox advertisers

Russian market has 40 advertisers. Fashion makes whole 31%, 25% Travel, 7% each Shopping&Retail and Sports&Recreation, 5% each Computers&Electronics and Gaming, 2-4% each makes Automotive, Telecoms&Utilities,, Media&Entertainment, Health&Beauty, Home&Garden, Baby&Toddler.
40
31% Fashion
25% Travel
7% Shopping & Retail
7% Sports & Recreation
5% Computers & Electronics
5% Gaming
4% Automotive
4% Telecoms & Utilities
4% Media & Entertainment
4% Health & Beauty
2% Home & Garden
2% Baby & Toddler

Sources

  1. TradeTracker, March 2017, https://tradetracker.com
  2. Awin/zanox, March 2017, https://www.awin.com
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