Affiliate networks analysis 2017: Spain

Data as of March 2017
5min read
Published
March 2017
Topics
Spain, statistics, markets, ads

The latest structural analysis of Spanish market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 6 main affiliate networks on Spanish market: TradeTracker, Tradedoubler, Awin/zanox, Affilinet, NetAffiliation, Effiliation.

946

Spanish advertisers by affiliate networks

Spanish market is divided almost equally by TradeTracker, Tradedoubler and Awin/zanox - 29%, 29% and 26% of the total number of 946 advertisers respectively, 10% Affilinet, 5% NetAffiliation, 2% Effiliation. Keep in mind that some advertisers cooperate with both networks at once.
29%
275 adverticers
29%
270 adverticers
26%
242 adverticers
10%
95 adverticers
5%
44 adverticers
2%
20 adverticers

Spanish advertisers by sectors

As for the sectors, 18% makes Shopping&Retail, 17% Travel, 14% each Fashion, 7% Telecoms&Utilities, 6% each Health&Beauty and Computers&Electronics, 5% each Media&Entertainment, Automotive and Finance, about 2-4% each makes Home&Garden, Sports&Recreation, Baby&Toddler, Gaming, Education&Careers. Keep in mind that one advertiser can belong to several sectors at the same time.

18% Shopping & Retail

17% Travel

14% Fashion

7% Telecoms & Utilities

6% Health & Beauty

6% Computers & Electronics

5% Media & Entertainment

5% Automotive

5% Finance

4% Home & Garden

4% Sports & Recreation

2% Baby & Toddler

7% Other

  • Gaming
  • Education & Careers
  • Business-To-Business
  • Food & Drink
  • Insurance
  • Social & Dating
  • Alcohol & Tabacco
  • Non Profit Organizations
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Spanish market in details.
3%

of world TradeTracker advertisers

Spanish market on TradeTracker counts 275 advertisers. The largest sector is Travel - 23%, 18% Shopping&Retail, 17% Fashion, 7% Home&Garden, 6% Finance, 5% each Health&Beauty and Telecoms&Utilities, about 2-4% each makes Media&Entertainment, Automotive, Baby&Toddler, B2B, Education&Careers.
275
23% Travel
18% Shopping & Retail
17% Fashion
7% Home & Garden
6% Finance
5% Health & Beauty
5% Telecoms & Utilities
4% Media & Entertainment
3% Automotive
3% Baby & Toddler
3% Business-To-Business
2% Education & Careers
4% Other
  • Computers & Electronics
  • Sports & Recreation
  • Gaming
  • Other
14%

of world Tradedoubler advertisers

The second most represented market in Tradedoubler database, counts 270 advertisers. The largest sectors are Travel and Shopping&Retail - 19% each, 9% each Fashion and Computers&Electronics, 7% each Telecoms&Utilities and Media&Entertainment, about 3-4% each take Health&Beauty, Home&Garden, Finance, Automotive, Food&Drink, Sports&Recreation, B2B.
270
19% Travel
19% Shopping & Retail
9% Fashion
9% Computers & Electronic
7% Telecoms & Utilities
7% Media & Entertainment
4% Health & Beauty
4% Home & Garden
4% Finance
3% Automotive
3% Food & Drink
3% Sports & Recreation
6% Other
  • Business-To-Business
  • Gaming
  • Education & Careers
  • Insurance
  • Social & Dating
  • Other
4%

of world Awin/zanox advertisers

Spanish market has 242 advertisers. Fashion makes 19%, 15% of Travel, 9% each Health&Beauty and Shopping&Retail, 7% each Automotive and Telecoms&Utilities, 6% makes Sports&Recreation, 5% each Media&Entertainment and Computers&Electronics, 2-4% each makes Gaming, Home&Garden, Baby&Toddler, Finance, Education&Careers.
242
19% Fashion
15% Travel
9% Health & Beauty
9% Shopping & Retail
7% Automotive
7% Telecoms & Utilities
6% Sports & Recreation
5% Media & Entertainment
5% Computers & Electronic
4% Gaming
3% Baby & Toddler
3% Finance
8% Other
  • Education & Careers
  • Social & Dating
  • Insurance
  • Food & Drink
  • Alcohol & Tobacco
  • Other
4%

of world Affilinet advertisers

Spanish market is the smallest one on Affilinet, it counts 95 advertisers. Almost a half of them makes Shopping&Retail sector - 46%, 15% Travel, 9% Finance, 8% each Automotive and Telecoms&Utilities, 6% Computers&Electronics, 5% Health&Beauty, about 1-2% each makes Baby&Toddler and Education&Careers.
95
46% Shopping & Retail
15% Travel
9% Finance
8% Automotive
8% Telecoms & Utilities
6% Computers & Electronic
5% Health & Beauty
2% Baby & Toddler
1% Education & Careers
6%

of world NetAffiliation advertisers

Spanish market on NetAffiliation has 44 advertisers. Shopping&Retail keeps being the main part of them - 27%, 15% Fashion, 10% each Finance and Health&Beauty, 7% each Telecoms&Utilities, Insurance and Computers&Electronics, 5% each makes Travel and Social&Dating, about 2-3% each makes Automotive, Home&Garden, Non Profit Organizations, Media&Entertainment.
44
27% Shopping & Retail
15% Fashion
10% Finance
10% Health & Beauty
7% Telecoms & Utilities
7% Insurance
7% Computers & Electronic
5% Travel
3% Automotive
2% Home & Garden
2% Non Profit Organizations
2% Other
  • Media & Entertainment
  • Other
6%

of world Effiliation advertisers

Spanish market on Effiliation counts 20 advertisers. 24% makes Sports&Recreation, 14% each Fashion, Home&Garden and Media&Entertainment, 10% Computers&Electronics, 7% B2B, about 3% each Automotive, Telecoms&Utilities, Health&Beauty, Baby&Toddler, Education&Careers.
20
24% Sports & Recreation
14% Fashion
14% Home & Garden
14% Media & Entertainment
10% Computers & Electronic
7% Business-To-Business
3% Automotive
3% Telecoms & Utilities
3% Health & Beauty
3% Baby & Toddler
3% Education & Careers

Sources

  1. TradeTracker, March 2017, https://tradetracker.com
  2. Tradedoubler, March 2017, http://www.tradedoubler.com
  3. Awin/zanox, March 2017, https://www.awin.com
  4. Affilinet, March 2017, https://www.affili.net
  5. Netaffiliation, March 2017, https://netaffiliation.com
  6. Effiliation, March 2017, http://www.efiliacao.com.br
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