Affiliate networks analysis 2017: Sweden

Data as of March 2017
4min read
Published
March 2017
Topics
Sweden, statistics, markets, ads

The latest structural analysis of Swedish market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 3 main affiliate networks on Swedish market: TradeTracker, Tradedoubler, Awin/zanox.

531

Swedish advertisers by affiliate networks

Swedish market is the most widely represented by TradeTracker - 42% of the total number of 531 advertisers, Tradedoubler - 31%, 27% by Awin/zanox. Keep in mind that some advertisers cooperate with several networks at once.
42%
225 adverticers
31%
164 adverticers
27%
142 adverticers

Swedish advertisers by sectors

As for the sectors, 18% makes Fashion, 14% Shopping&Retail, 11% Travel, 10% Health&Beauty, 8% Media&Entertainment, 7% each Home&Garden and Computers&Electronics, 5% Sports&Recreation, about 2-4% makes each Telecoms&Utilities, Automotive, Gaming, Social&Dating, Finance, Baby&Toddler. Keep in mind that one advertiser can belong to several sectors at the same time.

18% Fashion

14% Shopping & Retail

11% Travel

10% Health & Beauty

8% Media & Entertainment

7% Home & Garden

7% Computers & Electronics

5% Sports & Recreation

4% Telecoms & Utilities

3% Automotive

3% Gaming

7% Other

  • Finance
  • Baby & Toddler
  • Food & Drink
  • Education & Careers
  • Business-To-Business
  • Non Profit Organizations
  • Insurance
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Swedish market in details.
2%

of world TradeTracker advertisers

Swedish market is represented by 225 advertisers. Fashion sector makes 16%, 12% each Health&Beauty and Shopping&Retail, 11% Media&Entertainment, 8% each Travel and Home&Garden, 4-6% each makes Social&Dating, Telecoms&Utilities, Computers&Electronics, Gaming and Finance.
225
16% Fashion
12% Health & Beauty
12% Shopping & Retail
11% Media & Entertainment
8% Travel
8% Home & Garden
6% Telecoms & Utilities
6% Computers & Electronic
5% Gaming
4% Finance
2% Automotive
4% Other
  • Sports & Recreation
  • Non Profit Organizations
  • Food & Drink
  • Baby & Toddler
  • Education & Careers
  • Other
8%

of world Tradedoubler advertisers

Next by size market is Swedish with 164 advertisers. Shopping&Retail sector makes 18%, 14% Fashion, 10% Travel, 9% each Media&Entertainment and Computers&Electronics, Home&Garden and Health&Beauty makes 8% each, 3-5% each makes Sports&Recreation, Telecoms&Utilities, Finance and Gaming.
164
18% Shopping & Retail
14% Fashion
10% Travel
9% Media & Entertainment
9% Computers & Electronic
8% Home & Garden
8% Health & Beauty
5% Sports & Recreation
3% Telecoms & Utilities
3% Finance
3% Gaming
2% Automotive
8% Other
  • Social & Dating
  • Business-To-Business
  • Insurance
  • Education & Careers
  • Food & Drink
  • Other
2%

of world Awin/zanox advertisers

Swedish market is represented on Awin/zanox by 142 advertisers. Shopping&Retail sector makes 23%, 14% Health&Beauty, 13% Fashion, 10% Non Profit Organizations, 7% B2B, 6% each Travel and Education&Careers, 5% Media&Entertainment, 2-4% each makes Computers&Electronics, Food&Drink, Gaming, Baby&Toddler.
142
23% Fashion
14% Travel
13% Shopping & Retail
10% Sports & Recreation
7% Health & Beauty
6% Automotive
6% Computers & Electronic
5% Home & Garden
4% Media & Entertainment
4% Baby & Toddler
4% Telecoms & Utilities
2% Gaming
2% Other
  • Finance
  • Food & Drink
  • Business-To-Business
  • Non Profit Organizations
  • Education & Careers
  • Other

Sources

  1. TradeTracker, March 2017, https://tradetracker.com
  2. Tradedoubler, March 2017, http://www.tradedoubler.com
  3. Awin/zanox, March 2017, https://www.awin.com
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