Affiliate networks analysis 2017: Switzerland

Data as of March 2017
4min read
Published
March 2017
Topics
Switzerland, statistics, markets, ads

The latest structural analysis of Swiss market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 3 main affiliate networks on Swiss market: Affilinet, Awin/zanox, TradeTracker.

796

Swiss advertisers by affiliate networks

Swiss market is mainly represented by Affilinet - 62% of the total number of 796 advertisers, 30% Awin/zanox, 9% TradeTracker. Keep in mind that some advertisers cooperate with several networks at once.
62%
491 adverticers
30%
236 adverticers
9%
69 adverticers

Swiss advertisers by sectors

As for the sectors, 38% makes Shopping&Retail, 10% Travel, 8% Fashion, 6% each Computers&Electronics, Telecoms&Utilities and Health&Beauty, 5% each Sports&Recreation and Media&Entertainment, about 2-4% makes each Automotive, Home&Garden, Finance, Baby&Toddler, Education&Careers, Social&Dating, Gaming. Keep in mind that one advertiser can belong to several sectors at the same time.

38% Shopping & Retail

10% Travel

8% Fashion

6% Computers & Electronics

6% Telecoms & Utilities

6% Health & Beauty

5% Sports & Recreation

5% Media & Entertainment

4% Automotive

2% Home & Garden

2% Finance

2% Baby & Toddler

6% Other

  • Education & Careers
  • Social & Dating
  • Gaming
  • Alcohol & Tabacco
  • Business-To-Business
  • Food & Drink
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the Swiss market in details.
19%

of world Affilinet advertisers

Swiss market on Affilinet counts 491 advertisers. More than a half of them makes Shopping&Retail sector - 55%, 8% Travel, 7% each Health&Beauty and Telecoms&Utilities, 4% each Media&Entertainment, Sports&Recreation, Automotive and Computers&Electronics, about 1-2% each makes Finance, Baby&Toddler, Education&Careers, Social&Dating.
491
55% Shopping & Retail
8% Travel
7% Health & Beauty
7% Telecoms & Utilities
4% Media & Entertainment
4% Sports & Recreation
4% Automotive
4% Computers & Electronics
2% Finance
2% Baby & Toddler
2% Education & Careers
4%

of world Awin/zanox advertisers

Next by size is Swiss market with 236 advertisers. Fashion sector makes 21%, 13% Shopping&Retail, 11% Travel, 10% Computers&Electronics, 7% Media&Entertainment, 5% each Home&Garden, Gaming and Health&Beauty, 2-4% each makes Automotive, Telecoms&Utilities, Sports&Recreation, Education&Careers, Finance, Social&Dating, Baby&Toddler.
236
21% Fashion
13% Shopping & Retail
11% Travel
10% Computers & Electronics
7% Media & Entertainment
5% Home & Garden
5% Gaming
5% Health & Beauty
4% Automotive
4% Telecoms & Utilities
3% Sports & Recreation
2% Education & Careers
10% Other
  • Finance
  • Social & Dating
  • Baby & Toddler
  • Alcohol & Tobacco
  • Business-To-Business
  • Food & Drink
  • Other
1%

of world TradeTracker advertisers

Swiss market counts 69 advertisers. Sports&Recreation makes 22%, 17% Travel, 15% Shopping&Retail, 11% Computers&Electronic, 9% Home&Garden, 7% Fashion, 6% Telecoms&Utilities, 4% Media&Entertainment, about 1-2% each makes Automotive, Finance, Social&Dating, Baby&Toddler, Education&Careers.
69
22% Sports & Recreation
17% Travel
15% Shopping & Retail
11% Computers & Electronics
9% Home & Garden
7% Fashion
6% Telecoms & Utilities
4% Media & Entertainment
2% Automotive
2% Finance
1% Baby & Toddler
1% Other
  • Education & Careers
  • Other

Sources

  1. Affilinet, March 2017, https://www.affili.net
  2. Awin/zanox, March 2017, https://www.awin.com
  3. TradeTracker, March 2017, https://tradetracker.com
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