Affiliate networks analysis 2017: The United Kingdom

Data as of March 2017
5min read
Published
March 2017
Topics
The United Kingdom, statistics, markets, ads

The latest structural analysis of British market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for 5 main affiliate networks on British market: Awin/zanox, TradeTracker, Tradedoubler, Affilinet, NetAffiliation.

2270

British advertisers by affiliate networks

British market is one of the biggest among European ones and the most widely represented by Awin/zanox - 68% of the total number of 2270 advertisers, 12% TradeTracker, 11% Tradedoubler, 7% Affilinet, NetAffiliation - 1%. Keep in mind that some advertisers cooperate with several networks at once.
68%
1554 adverticers
12%
280 adverticers
11%
243 adverticers
7%
168 adverticers
1%
25 adverticers

British advertisers by sectors

As for the sectors, 16% each makes Fashion, Travel and Shopping&Retail, 9% Home&Garden, 6% Media&Entertainment and Health&Beauty, 5% Gaming, about 2-4% each makes Computers&Electronics, Telecoms&Utilities, Sports&Recreation, Automotive, Insurance, Finance, Education&Careers. Keep in mind that one advertiser can belong to several sectors at the same time.

16% Fashion

16% Travel

16% Shopping & Retail

9% Home & Garden

6% Media & Entertainment

6% Health & Beauty

5% Gaming

4% Computers & Electronics

4% Telecoms & Utilities

4% Sports & Recreation

3% Automotive

3% Insurance

8% Other

  • Finance
  • Education & Careers
  • Business-To-Business
  • Baby & Toddler
  • Alcohol & Tabacco
  • Non Profit Organizations
  • Food & Drink
  • Social & Dating
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the British market in details.
60%

of world Awin/zanox advertisers

The most represented market in Awin/zanox database, has 1554 advertisers. The largest sector is Fashion - 22%, 12% makes Travel, 11% Shopping&Retail, 10% Home&Garden, 7% of Health&Beauty, 6% Media&Entertainment, 5% Gaming, and about 2-4% each makes Sports&Recreation, Insurance, Computers&Electronics, Telecoms&Utilities, Automotive, Education&Careers, Finance.
1554
50% Fashion
12% Travel
11% Shopping & Retail
10% Home & Garden
7% Health & Beauty
6% Media & Entertainment
5% Gaming
4% Sports & Recreation
4% Insurance
4% Computers & Electronic
4% Telecoms & Utilities
3% Automotive
8% Other
  • Education & Careers
  • Finance
  • Business-To-Business
  • Baby & Toddler
  • Alcohol & Tobacco
  • Non Profit Organizations
  • Food & Drink
  • Social & Dating
  • Other
3%

of world TradeTracker advertisers

British market on TradeTracker counts 280 advertisers. The largest sector is Travel - 39%, 12% Shopping&Retail, 10% Home&Garden, 9% Fashion, 7% Media&Entertainment, 6% Gaming, 5% Health&Beauty, about 1-3% each makes Baby&Toddler, Computers&Electronics, Sports&Recreation, Telecoms&Utilities, Finance, Social&Dating.
280
39% Travel
12% Shopping & Retail
10% Home & Garden
9% Fashion
7% Media & Entertainment
6% Gaming
5% Health & Beauty
3% Baby & Toddler
2% Computers & Electronic
2% Sports & Recreation
2% Telecoms & Utilities
2% Finance
2% Other
  • Social & Dating
  • Automotive
  • Non Profit Organizations
  • Education & Careers
  • Other
12%

of world Tradedoubler advertisers

British market on Tradedoubler has 243 advertisers. Shopping&Retail is the main part of them - 29%, 15% Travel, 8% Gaming, 7% makes Computers&Electronics, 6% Media&Entertainment, 5% each makes Automotive, Health&Beauty and Fashion, about 2-4% each makes Home&Garden, Sports&Recreation, B2B, Telecoms&Utilities, Finance, Insurance
243
29% Shopping & Retail
15% Travel
8% Gaming
7% Computers & Electronic
6% Media & Entertainment
5% Automotive
5% Health & Beauty
5% Fashion
4% Home & Garden
4% Sports & Recreation
3% Business-To-Business
2% Telecoms & Utilities
7% Other
  • Finance
  • Insurance
  • Food & Drink
  • Non Profit Organizations
  • Education & Careers
  • Alcohol & Tobacco
  • Social & Dating
  • Other
7%

of world Affilinet advertisers

British market has 168 advertisers. The largest sector is Shopping&Retail - 42%, 20% Travel, 11% Finance, 9% Telecoms&Utilities, 6% Automotive, 5% Media&Entertainment, about 1-2% each makes Health&Beauty, Baby&Toddler, Computers&Electronics, Sports&Recreation, Education&Careers.
168
42% Shopping & Retail
20% Travel
11% Finance
9% Telecoms & Utilities
6% Automotive
5% Media & Entertainment
2% Health & Beauty
2% Baby & Toddler
1% Computers & Electronic
1% Other
  • Sports & Recreation
  • Education & Careers
  • Other
3%

of world NetAffiliation advertisers

British market counts 25 advertisers. Fashion makes 37%, 21% Shopping&Retail, 16% of Travel, 11% Computers&Electronics, 8% Gaming, 5% Health&Beauty, 3% Media&Entertainment.
25
37% Fashion
21% Shopping & Retail
16% Travel
11% Computers & Electronic
8% Gaming
5% Health & Beauty
3% Media & Entertainment

Sources

  1. Awin/zanox, March 2017, https://www.awin.com
  2. TradeTracker, March 2017, https://tradetracker.com
  3. Tradedoubler, March 2017, http://www.tradedoubler.com
  4. Affilinet, March 2017, https://www.affili.net
  5. Netaffiliation, March 2017, https://netaffiliation.com
If you have any comments regarding the article
Contact us

Related articles

Article, Infographic

15min read

Article, Infographic

10min read

Article, Infographic

11min read

Article, Infographic

2min read

Article, Infographic

6min read

Article, Infographic

5min read

Article, Infographic

6min read

Article, Infographic

4min read

Article, Infographic

5min read

Article, Infographic

6min read

Article, Infographic

4min read

Article, Infographic

4min read

Article, Infographic

5min read

Article, Infographic

4min read

Article, Infographic

4min read

Article, Infographic

4min read

Article, Infographic

4min read

Article, Infographic

3min read

Article, Infographic

4min read

Article, Infographic

4min read

Article, Infographic

3min read

Article, Infographic

3min read

Article, Infographic

2min read

Article, Infographic

3min read

Article, Infographic

3min read

Article, Infographic

3min read

Article, Infographic

3min read

Article, Infographic

3min read

Article, Infographic

2min read

Article, Infographic

3min read

Article, Infographic

3min read
More articles