Affiliate networks analysis 2017: Tradedoubler

Data as of March 2017
10min read
logo tradedoubler
Published
March 2017
Topics
Tradedoubler, statistics, markets, ads

The latest structural analysis of Tradedoubler advertisers’ database: main European markets by sectors in absolute numbers and shares.

Tradedoubler was founded in Sweden in 1999 and remains one of the most successful pan-European performance marketing companies. Has headquarters in Stockholm and local offices throughout Europe.

Connects about 2,000 advertisers and 140,000 publishers in 17 European markets in the Telco & Services, Retail & Shopping, Travel and Financial Services sectors. Among Tradedoubler’s advertisers are American Express, ClubMed, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.

Alexa Rank

1502

Alexa is a company that provides commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com.

Programs Offered

  • CPA

    Cost Per Action

  • CPL

    Cost Per Lead

  • CPS

    Cost Per Sale

Payment Method

Direct Deposit

Minimum Payment Amount

€70

Further structural analysis is based on the data for 13 main European markets.

Italian and Spanish markets are the most widely represented among the analyzed here, 15% and 14% of the total number of 1980 advertisers respectively, 12% British, French - 11%, 9% each Germany and Poland, 8% Sweden, other markets make 6% and less.

Tradedoubler advertisers by markets

  • 15%
    Italy
    298 advertisers
  • 14%
    Spain
    270 advertisers
  • 12%
    The United Kingdom
    243 advertisers
  • 11%
    France
    215 advertisers
  • 9%
    Germany
    185 advertisers
  • 9%
    Poland
    170 advertisers
  • 8%
    Sweden
    164 advertisers
  • 6%
    Denmark
    115 advertisers
  • 5%
    Norway
    99 advertisers
  • 5%
    Netherlands
    94 advertisers
  • 3%
    Finland
    69 advertisers
  • 2%
    Austria
    31 advertisers
  • 1%
    Portugal
    27 advertisers
world map TD update

Tradedoubler advertisers by sectors

As for the sectors, 18% makes Shopping&Retail, 16% Travel, 12% Fashion, 8% Computers&Electronics, 7% Health&Beauty, 6% Media&Entertainment, 5% Home&Garden, and about 2-4% each take Finance, Telecoms&Utilities, Sports&Recreation, Gaming, Automotive, B2B, Food&Drink. Keep in mind that one advertiser can belong to several sectors at the same time.

18% Shopping & Retail

16% Travel

12% Fashion

8% Computers & Electronics

7% Health & Beauty

6% Media & Entertainment

5% Home & Garden

4% Finance

4% Telecoms & Utilities

4% Sports & Recreation

3% Gaming

3% Automotive

10% Other

  • Business-To-Business
  • Food & Drink
  • Insurance
  • Education & Careers
  • Social & Dating
  • Non Profit Organizations
  • Alcohol & Tabacco
  • Other

Detailed analysis of markets by sectors

We have analyzed the structure of each market, and, of course, these proportions are different for each of them, but the overall trend is maintained. Let's now review each market in details.
Italy
Spain
The United Kingdom
France
Germany
Poland
Sweden
Denmark
Norway
Netherlands
Finland
Austria
Portugal

Italy

15% of world Tradedoubler advertisers
The most represented market in Tradedoubler database, has 298 advertisers. The largest sector is Travel - 20%, 14% each makes Fashion and Shopping&Retail, 8% Computers&Electronics, 6% Media&Entertainment, about 3-5% each take Health&Beauty, Automotive, Home&Garden, Gaming, Sports&Recreation, B2B, Telecoms&Utilities, Insurance.
298
20% Travel
14% Fashion
14% Shopping & Retail
8% Computers & Electronic
6% Media & Entertainment
5% Health & Beauty
4% Automotive
4% Home & Garden
4% Gaming
4% Sports & Recreation
3% Business-To-Business
3% Telecoms & Utilities
10% Other
  • Insurance
  • Education & Careers
  • Finance
  • Food & Drink
  • Social & Dating
  • Non Profit Organizations
  • Other

Spain

14% of world Tradedoubler advertisers
The second most represented market in Tradedoubler database, counts 270 advertisers. The largest sectors are Travel and Shopping&Retail - 19% each, 9% each Fashion and Computers&Electronics, 7% each Telecoms&Utilities and Media&Entertainment, about 3-4% each take Health&Beauty, Home&Garden, Finance, Automotive, Food&Drink, Sports&Recreation, B2B.
270
19% Travel
19% Shopping & Retail
9% Fashion
9% Computers & Electronic
7% Telecoms & Utilities
7% Media & Entertainment
4% Health & Beauty
4% Home & Garden
4% Finance
3% Automotive
3% Food & Drink
3% Sports & Recreation
9% Other
  • Business-To-Business
  • Gaming
  • Education & Careers
  • Insurance
  • Social & Dating
  • Other

The United Kingdom

12% of world Tradedoubler advertisers
British market on Tradedoubler has 243 advertisers. Shopping&Retail is the main part of them - 29%, 15% Travel, 8% Gaming, 7% makes Computers&Electronics, 6% Media&Entertainment, 5% each makes Automotive, Health&Beauty and Fashion, about 2-4% each makes Home&Garden, Sports&Recreation, B2B, Telecoms&Utilities, Finance, Insurance
243
29% Shopping & Retail
15% Travel
8% Gaming
7% Computers & Electronic
6% Media & Entertainment
5% Automotive
5% Health & Beauty
5% Fashion
4% Home & Garden
4% Sports & Recreation
3% Business-To-Business
2% Telecoms & Utilities
7% Other
  • Finance
  • Insurance
  • Food & Drink
  • Non Profit Organizations
  • Education & Careers
  • Alcohol & Tobacco
  • Social & Dating
  • Other

France

11% of world Tradedoubler advertisers
French market on Tradedoubler has 215 advertisers. Travel keeps being the main part of them - 19%, 14% each Fashion and Shopping&Retail, 9% makes Computers&Electronics, 8% Health&Beauty, 6% Home&Garden, about 3-5% each makes Media&Entertainment, Automotive, Finance, Sports&Recreation, B2B.
215
19% Travel
14% Fashion
14% Shopping & Retail
9% Computers & Electronic
8% Health & Beauty
6% Home & Garden
5% Media & Entertainment
5% Automotive
3% Finance
3% Sports & Recreation
3% Business-To-Business
2% Telecoms & Utilities
9% Other
  • Food & Drink
  • Social & Dating
  • Insurance
  • Gaming
  • Non Profit Organizations
  • Education & Careers
  • Alcohol & Tobacco
  • Other

Germany

9% of world Tradedoubler advertisers
German market on Tradedoubler counts 185 advertisers. Travel is still the largest sector, makes 20%, 17% of Fashion, 12% Shopping&Retail, 9% Health&Beauty, 8% Computers&Electronics, 6% each Sports&Recreation and Media&Entertainment, about 3-4% each makes Home&Garden, Gaming, Automotive, Food&Drinks.
185
20% Travel
17% Fashion
12% Shopping & Retail
9% Health & Beauty
8% Computers & Electronic
6% Sports & Recreation
6% Media & Entertainment
4% Home & Garden
4% Gaming
3% Automotive
3% Food & Drink
2% Business-To-Business
6% Other
  • Telecoms & Utilities
  • Alcohol & Tobacco
  • Finance
  • Non Profit Organizations
  • Insurance
  • Social & Dating
  • Education & Careers
  • Other

Poland

9% of world Tradedoubler advertisers
Polish market has 170 advertisers. Finance makes 24%, 14% Shopping&Retail, 12% Fashion, 9% for Computers&Electronics, 8% Telecoms&Utilities, 6% Home&Garden, 5% each B2B and Travel, 2-4% each makes Automotive, Health&Beauty, Media&Entertainment, Insurance, Education&Careers.
170
24% Finance
14% Shopping & Retail
12% Fashion
9% Computers & Electronic
8% Telecoms & Utilities
6% Home & Garden
5% Business-To-Business
5% Travel
4% Automotive
3% Health & Beauty
2% Media & Entertainment
2% Insurance
6% Other
  • Education & Careers
  • Gaming
  • Sports & Recreation
  • Non Profit Organizations
  • Other

Sweden

8% of world Tradedoubler advertisers
Next by size market is Swedish with 164 advertisers. Shopping&Retail sector makes 18%, 14% Fashion, 10% Travel, 9% each Media&Entertainment and Computers&Electronics, Home&Garden and Health&Beauty makes 8% each, 3-5% each makes Sports&Recreation, Telecoms&Utilities, Finance and Gaming.
164
18% Shopping & Retail
14% Fashion
10% Travel
9% Media & Entertainment
9% Computers & Electronic
8% Home & Garden
8% Health & Beauty
5% Sports & Recreation
3% Telecoms & Utilities
3% Finance
3% Gaming
2% Automotive
8% Other
  • Social & Dating
  • Business-To-Business
  • Insurance
  • Education & Careers
  • Food & Drink
  • Other

Denmark

6% of world Tradedoubler advertisers
Danish market is represented on Tradedoubler by 115 advertisers. Fashion sector makes 24%, 16% Travel, 14% Shopping&Retail, 7% each makes Media&Entertainment and Computers&Electronics, 3-5% each makes Health&Beauty, Home&Garden, Telecoms&Utilities, Finance, Social&Dating, Sports&Recreation and Gaming.
115
24% Fashion
16% Travel
14% Shopping & Retail
7% Media & Entertainment
7% Computers & Electronic
5% Health & Beauty
4% Home & Garden
4% Telecoms & Utilities
4% Finance
4% Sports & Recreation
3% Gaming
4% Other
  • Business-To-Business
  • Automotive
  • Insurance
  • Food & Drink
  • Other

Norway

5% of world Tradedoubler advertisers
Norwegian market counts 99 advertisers. Shopping&Retail makes 20%, 15% Health&Beauty, 13% each Fashion and Travel, 10% Media&Entertainment, 9% Computers&Electronics, 3-4% each makes Telecoms&Utilities, Home&Garden, Finance and Gaming
99
20% Shopping & Retail
15% Health & Beauty
13% Fashion
13% Travel
10% Media & Entertainment
9% Computers & Electronic
4% Telecoms & Utilities
4% Home & Garden
4% Finance
3% Gaming
2% Business-To-Business
2% Sports & Recreation
3% Other
  • Insurance
  • Social & Dating
  • Education & Careers
  • Other

Netherlands

5% of world Tradedoubler advertisers
Dutch market has 94 advertisers. Travel here makes 27%, 13% for Computers&Electronics sector, 11% Fashion, 9% Shopping&Retail, 7% each makes B2B and Health&Beauty, 3-5% each makes Telecoms&Utilities, Media&Entertainment, Home&Garden, Sports&Recreation and Automotive.
94
27% Travel
13% Computers & Electronic
11% Fashion
9% Shopping & Retail
7% Business-To-Business
7% Health & Beauty
5% Telecoms & Utilities
5% Media & Entertainment
4% Home & Garden
4% Sports & Recreation
3% Automotive
2% Food & Drink
3% Other
  • Finance
  • Gaming
  • Social & Dating
  • Education & Careers
  • Other

Finland

3% of world Tradedoubler advertisers
Finlandian market counts 69 advertisers. Shopping&Retail sector makes 34%, 10% each Fashion and Travel, 8% Health&Beauty, 7% Sports&Recreation, 6% each Home&Garden and Media&Entertainment, about 2-5% each makes Finance, Computers&Electronics, B2B, Social&Dating.
69
34% Shopping & Retail
10% Fashion
10% Travel
8% Health & Beauty
7% Sports & Recreation
6% Home & Garden
6% Media & Entertainment
5% Finance
5% Computers & Electronic
2% Business-To-Business
1% Telecoms & Utilities
4% Other
  • Non Profit Organizations
  • Food & Drink
  • Gaming
  • Education & Careers
  • Other

Austria

2% of world Tradedoubler advertisers
Austrian market is one of the two smallest markets on Tradedoubler and has 31 advertisers. Shopping&Retail sector here makes 28%, 21% Fashion, 9% Health&Beauty, 8% each Travel, Computers&Electronics and Gaming, 6% each Home&Garden and Media&Entertainment, about 2% each makes Finance, Food&Drink, Social&Dating and Sports&Recreation.
31
28% Shopping & Retail
21% Fashion
9% Health & Beauty
8% Travel
8% Computers & Electronic
8% Gaming
6% Home & Garden
6% Media & Entertainment
2% Finance
2% Food & Drink
2% Sports & Recreation

Portugal

1% of world Tradedoubler advertisers
Portuguese market is the smallest one on Tradedoubler, it counts 27 advertisers. Shopping&Retail sector makes 35%, 26% Travel, 10% Fashion, 6% each Computers&Electronics, Health&Beauty and Gaming, about 3% each makes Telecoms&Utilities, Non Profit Organizations and Media&Entertainment.
27
35% Shopping & Retail
26% Travel
10% Fashion
6% Computers & Electronics
6% Health & Beauty
6% Gaming
3% Telecoms & Utilities
3% Non Profit Organizations
3% Media & Entertainment

Sources

  1. Tradedoubler, March 2017, http://www.tradedoubler.com
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