Affiliate networks analysis 2017: TradeTracker

Data as of March 2017
10min read
logo tradetracker
Published
March 2017
Topics
TradeTracker, statistics, markets, ads

The latest structural analysis of TradeTracker advertisers' database: main European markets by sectors in absolute numbers and shares.

TradeTracker is a privately owned Dutch affiliate network founded in 2004 with headquarters in the UAE. Currently operating in 19 countries with a focus on the European market - Netherlands, Germany, Poland, Sweden, Norway, Denmark, Belgium, Finland, Italy, Spain, The United Kingdom, Estonia, Hungary, Russia, United Arab Emirates & Middle East, India.

Supports more than 5,000 advertisers and over 250,000 publishers in Adult, Art and Living, Animals, Baby & Kids, Books, Papers & Magazines, Cars, Motorcycles & Bikes, Dating, Department Stores, Domain Names & Hosting, Employment, Education & Career, Entertainment & Leisure, Family, Fashion & Jewellery, Financial Products, Food & Beverages, Free Services & Price Contests, Games & Fun, Gifts & Gadgets, Hard & Software, Health & Beauty, Hobby & Leisure Time, Home & Gardening, Household Appliances, Lottery & Gaming, Office, Other, Party Supplies, Professional Services, Sport & Recreation, Telecommunication, Toys, Travel & Holidays sectors.

Alexa Rank

27002

Alexa is a company that provides commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com.

Programs Offered

  • CPA

    Cost Per Action

  • CPL

    Cost Per Lead

  • CPS

    Cost Per Sale

  • CPC

    Cost Per Click

Payment Methods

  • Bank Transfer
  • PayPal

Payments accrual methods

Real Attribution*

Minimum Payment Amount

€25

*Real Attribution is a set of different options for an advertiser to decide how it’s better to distribute rewards between all publishers involved in the customer journey in his particular marketing model. TradeTracker is the only network offering full attribution solutions.

Further structural analysis is based on the data for 16 main European markets.

Dutch market is the most widely represented, 49% of the total number of 8000 advertisers, 13% Belgian, German - 8%, 4% Italy and about 1-3% each of the rest.

TradeTracker advertisers by markets

  • 49%
    Netherlands
    3928 advertisers
  • 13%
    Belgium
    1057 advertisers
  • 8%
    Germany
    643 advertisers
  • 4%
    Italy
    286 advertisers
  • 3%
    The United Kingdom
    280 advertisers
  • 3%
    Spain
    275 advertisers
  • 3%
    Poland
    272 advertisers
  • 3%
    France
    249 advertisers
  • 3%
    Sweden
    225 advertisers
  • 2%
    Norway
    196 advertisers
  • 2%
    Denmark
    184 advertisers
  • 2%
    Austria
    133 advertisers
  • 1%
    Russian Federation
    114 advertisers
  • 1%
    Switzerland
    69 advertisers
  • 1%
    Hungary
    68 advertisers
  • 0,3%
    Czech Republic
    24 advertisers
world map TT update 2

TradeTracker advertisers by sectors

As for the sectors, 14% each makes Shopping&Retail and Travel, 13% Home&Garden, 12% Fashion, 9% Media&Entertainment, 6% each Health&Beauty and Computers&Electronics, about 2-4% each makes Sports&Recreation, Telecoms&Utilities, Finance, Social&Dating, Baby&Toddler, Gaming, Automotive, Non Profit Organisations. Keep in mind that one advertiser can belong to several sectors at the same time.

14% Shopping & Retail

14% Travel

13% Home & Garden

12% Fashion

9% Media & Entertainment

6% Health & Beauty

6% Computers & Electronics

4% Sports & Recreation

4% Telecoms & Utilities

4% Finance

2% Baby & Toddler

9% Other

  • Gaming
  • Automotive
  • Non Profit Organizations
  • Food & Drink
  • Education & Careers
  • Business-To-Business
  • Other

Detailed analysis of markets by sectors

We have analyzed the structure of each market, and, of course, these proportions are different for each of them, but the overall trend is maintained. Let’s now review each market in details.
Netherlands
Belgium
Germany
Italy
The United Kingdom
Spain
Poland
France
Sweden
Norway
Denmark
Austria
Russia
Switzerland
Hungary
Czech Republic

Netherlands

49% of world TradeTracker advertisers
The most represented market in TradeTracker database among analyzed here, has 3928 advertisers. The largest sector is Home&Garden - 16%, 14% makes Shopping&Retail, 12% of Travel, 11% each Media&Entertainment and Fashion, 6% Computers&Electronics, about 3-5% each makes Health&Beauty, Telecoms&Utilities, Social&Dating, Sports&Recreation, Automotive.
3928
16% Home & Garden
14% Shopping & Retail
12% Travel
11% Media & Entertainment
11% Fashion
6% Computers & Electronic
5% Health & Beauty
4% Telecoms & Utilities
4% Sports & Recreation
3% Automotive
2% Baby & Toddler
2% Gaming
6% Other
  • Food & Drink
  • Finance
  • Education & Careers
  • Non Profit Organizations
  • Other

Belgium

13% of world TradeTracker advertisers
Belgian market on has 1057 advertisers. The largest sector is Travel - 17%, 14% each Shopping&Retail and Home&Garden, 10% Sports&Recreation, 8% each makes Fashion and Finance, 6% Computers&Electronics, 5% each Health&Beauty and Media&Entertainment, about 2-4% each makes Social&Dating, Baby&Toddler, Telecoms&Utilities, Automotive.
1057
17% Travel
14% Shopping & Retail
14% Home & Garden
10% Sports & Recreation
8% Fashion
8% Finance
6% Computers & Electronics
5% Health & Beauty
5% Media & Entertainment
3% Baby & Toddler
2% Telecoms & Utilities
4% Other
  • Automotive
  • Gaming
  • Education & Careers
  • Business-To-Business
  • Other

Germany

8% of world TradeTracker advertisers
German market on TradeTracker counts 643 advertisers. The largest sector is Travel - 15%, 14% make Non Profit Organizations - there are a lot of lotteries and contests, 13% each Shopping&Retail and Fashion, 9% of Health&Beauty, 7% each Media&Entertainment and Home&Garden, about 2-4% each makes Gaming, Computers&Electronics, Finance, Food&Drinks.
643
15% Travel
14% Non Profit Organizations
13% Shopping & Retail
13% Fashion
9% Health & Beauty
7% Media & Entertainment
7% Home & Garden
4% Gaming
4% Computers & Electronic
2% Finance
2% Food & Drink
2% Telecoms & Utilities
8% Other
  • Sports & Recreation
  • Social & Dating
  • Baby & Toddler
  • Automotive
  • Education & Careers
  • Other

Italy

4% of world TradeTracker advertisers
Italian market has 286 advertisers. The largest sector is Computers&Electronics - 14%, 13% makes Fasion, 12% each Travel and Shopping&Retail, 11% Media&Entertainment, 10% Telecoms&Utilities, 9% Health&Beauty, 8% Home&Garden, about 1-3% each makes Automotive, Sports&Recreation, Education&Careers, B2B, Finance, Baby&Toddler.
286
14% Computers & Electronic
13% Fashion
12% Travel
12% Shopping & Retail
11% Media & Entertainment
10% Telecoms & Utilities
9% Health & Beauty
8% Home & Garden
3% Automotive
3% Sports & Recreation
2% Education & Careers
2% Business-To-Business
3% Other
  • Finance
  • Baby & Toddler
  • Gaming
  • Other

The United Kingdom

3% of world TradeTracker advertisers
British market on TradeTracker counts 280 advertisers. The largest sector is Travel - 39%, 12% Shopping&Retail, 10% Home&Garden, 9% Fashion, 7% Media&Entertainment, 6% Gaming, 5% Health&Beauty, about 1-3% each makes Baby&Toddler, Computers&Electronics, Sports&Recreation, Telecoms&Utilities, Finance, Social&Dating.
280
39% Travel
12% Shopping & Retail
10% Home & Garden
9% Fashion
7% Media & Entertainment
6% Gaming
5% Health & Beauty
3% Baby & Toddler
2% Computers & Electronic
2% Sports & Recreation
2% Telecoms & Utilities
2% Finance
2% Other
  • Social & Dating
  • Automotive
  • Non Profit Organizations
  • Education & Careers
  • Other

Spain

3% of world TradeTracker advertisers
Spanish market on TradeTracker counts 275 advertisers. The largest sector is Travel - 23%, 18% Shopping&Retail, 17% Fashion, 7% Home&Garden, 6% Finance, 5% each Health&Beauty and Telecoms&Utilities, about 2-4% each makes Media&Entertainment, Automotive, Baby&Toddler, B2B, Education&Careers.
275
23% Travel
18% Shopping & Retail
17% Fashion
7% Home & Garden
6% Finance
5% Health & Beauty
5% Telecoms & Utilities
4% Media & Entertainment
3% Automotive
3% Baby & Toddler
3% Business-To-Business
2% Education & Careers
4% Other
  • Computers & Electronics
  • Sports & Recreation
  • Gaming
  • Other

Poland

3% of world TradeTracker advertisers
Polish market on TradeTracker has 272 advertisers. Finance makes 24%, 19% Fashion, 10% Home&Garden, 9% Shopping&Retail, 7% each Telecoms&Utilities and Media&Entertainment, 6% Health&Beauty, about 3-4% each makes Travel, Computers&Electronics and Gaming.
272
24% Finance
19% Fashion
10% Home & Garden
9% Shopping & Retail
7% Telecoms & Utilities
7% Media & Entertainment
6% Health & Beauty
4% Travel
3% Computers & Electronic
3% Gaming
2% Food & Drink
4% Other
  • Baby & Toddler
  • Sports & Recreation
  • Education & Careers
  • Automotive
  • Non Profit Organizations
  • Other

France

3% of world TradeTracker advertisers
French market is represented by 249 advertisers. 20% each makes Fashion and Travel, 12% Shopping&Retail, 9% Home&Garden, 5% each makes Health&Beauty, Media&Entertainment and Computers&Electronics, about 2-4% each makes Baby&Toddler, Social&Dating, B2B, Telecoms&Utilities, Finance, Sports&Recreation, Automotive, Gaming.
249
20% Fashion
20% Travel
12% Shopping & Retail
9% Home & Garden
5% Health & Beauty
5% Media & Entertainment
5% Computers & Electronic
4% Baby & Toddler
3% Business-To-Business
2% Telecoms & Utilities
2% Finance
9% Other
  • Sports & Recreation
  • Automotive
  • Gaming
  • Education & Careers
  • Other

Sweden

3% of world TradeTracker advertisers
Swedish market is represented by 225 advertisers. Fashion sector makes 16%, 12% each Health&Beauty and Shopping&Retail, 11% Media&Entertainment, 8% each Travel and Home&Garden, 4-6% each makes Social&Dating, Telecoms&Utilities, Computers&Electronics, Gaming and Finance.
225
16% Fashion
12% Health & Beauty
12% Shopping & Retail
11% Media & Entertainment
8% Travel
8% Home & Garden
6% Telecoms & Utilities
6% Computers & Electronic
5% Gaming
4% Finance
2% Automotive
4% Other
  • Sports & Recreation
  • Non Profit Organizations
  • Food & Drink
  • Baby & Toddler
  • Education & Careers
  • Other

Norway

2% of world TradeTracker advertisers
Norwegian market has 196 advertisers. Shopping&Retail here makes 23%, 18% for Media&Entertainment, 13% Health&Beauty, 12% Fashion, 7% Travel, 3-5% each makes Home&Garden, Sports&Recreation, Computers&Electronics and Telecoms&Utilities.
196
23% Shopping & Retail
18% Media & Entertainment
13% Health & Beauty
12% Fashion
7% Travel
5% Home & Garden
4% Sports & Recreation
4% Computers & Electronic
3% Telecoms & Utilities
2% Food & Drink
2% Finance
5% Other
  • Baby & Toddler
  • Automotive
  • Non Profit Organizations
  • Gaming
  • Education & Careers
  • Other

Denmark

2% of world TradeTracker advertisers
Danish market counts 184 advertisers. Fashion makes 19%, 11% Media&Entertainment, 10% Travel, 8% each Shopping&Retail, Social&Dating and Health&Beauty, 7% each Home&Garden and Telecoms&Utilities, 6% Computers&Electronics, 3-5% each makes Gaming and Finance.
184
19% Fashion
11% Media & Entertainment
10% Travel
8% Shopping & Retail
8% Health & Beauty
7% Home & Garden
7% Telecoms & Utilities
6% Computers & Electronic
5% Gaming
3% Finance
2% Sports & Recreation
6% Other
  • Automotive
  • Non Profit Organizations
  • Baby & Toddler
  • Food & Drink
  • Other

Austria

2% of world TradeTracker advertisers
Austrian market counts 133 advertisers. Shopping&Retail makes 19%, 18% Computers&Electronics, 17% Sports&Recreation, 11% each Travel and Home&Garden, 9% Fashion, about 1-3% each makes Telecoms&Utilities, Finance, Media&Entertainment, Automotive, Social&Dating, Baby&Toddler, Education&Careers.
133
19% Shopping & Retail
18% Computers & Electronic
17% Sports & Recreation
11% Travel
11% Home & Garden
9% Fashion
3% Telecoms & Utilities
3% Finance
3% Media & Entertainment
2% Automotive
1% Baby & Toddler
1% Other
  • Education & Careers
  • Other

Russia

1% of world TradeTracker advertisers
Russian market counts 114 advertisers. Finance makes 17%, 13% Home&Garden, 11% Media&Entertainment, 10% Travel, 8% each Computers&Electronics and Fashion, 7% each Telecoms&Utilities and Health&Beauty, 5% Shopping&Retail, about 2-4% each makes Baby&Toddler, Education&Careers, B2B, Sports&Recreation, Automotive, Gaming.
114
17% Finance
13% Home & Garden
11% Media & Entertainment
10% Travel
8% Computers & Electronics
8% Fashion
7% Telecoms & Utilities
7% Health & Beauty
5% Shopping & Retail
4% Baby & Toddler
3% Education & Careers
2% Business-To-Business
5% Other
  • Sports & Recreation
  • Automotive
  • Gaming
  • Other

Switzerland

1% of world TradeTracker advertisers
Swiss market counts 69 advertisers. Sports&Recreation makes 22%, 17% Travel, 15% Shopping&Retail, 11% Computers&Electronic, 9% Home&Garden, 7% Fashion, 6% Telecoms&Utilities, 4% Media&Entertainment, about 1-2% each makes Automotive, Finance, Social&Dating, Baby&Toddler, Education&Careers.
69
22% Sports & Recreation
17% Travel
15% Shopping & Retail
11% Computers & Electronics
9% Home & Garden
7% Fashion
6% Telecoms & Utilities
4% Media & Entertainment
2% Automotive
2% Finance
1% Baby & Toddler
1% Other
  • Education & Careers
  • Other

Hungary

1% of world TradeTracker advertisers
Hungarian market counts 68 advertisers. Health&Beauty makes 15%, 12% each Shopping&Retail and Education&Careers, 11% Media&Entertainment, 8% each Travel, Telecoms&Utilities and Finance, 5% each Fashion, Home&Garden and Computers&Electronic, 4% Sports&Recreation, about 1-3% each makes B2B, Automotive, Gaming.
68
15% Health & Beauty
12% Shopping & Retail
12% Education & Careers
11% Media & Entertainment
8% Travel
8% Telecoms & Utilities
8% Finance
5% Fashion
5% Home & Garden
5% Computers & Electronic
4% Sports & Recreation
3% Business-To-Business
4% Other
  • Automotive
  • Gaming
  • Other

Czech Republic

0.3% of world TradeTracker advertisers
Czech market counts 24 advertisers. 19% each makes Shopping&Retail, Travel and Finance, 11% each Fashion and Telecoms&Utilities, about 4% each makes B2B, Home&Garden, Media&Entertainment, Computers&Electronic, Health&Beauty, Education&Careers.
24
19% Shopping & Retail
19% Travel
19% Finance
11% Fashion
11% Telecoms & Utilities
4% Business-To-Business
4% Home & Garden
4% Media & Entertainment
4% Computers & Electronic
4% Health & Beauty
4% Education & Careers

Sources

  1. TradeTracker, March 2017, https://tradetracker.com
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