Affiliate networks analysis 2017: USA

Data as of March 2017
3min read
Published
March 2017
Topics
USA, statistics, markets, ads

The latest structural analysis of American market: advertisers in the main affiliate networks by sectors in absolute numbers and shares.

Further structural analysis is based on the data for the main European affiliate network on American market - Awin/zanox.

206

American advertisers by affiliate networks

100%
206 adverticers

American advertisers by sectors

American market is represented on Awin/zanox by 206 advertisers. Travel sector makes 22%, 18% Fashion, 9% Shopping&Retail, 8% each Media&Entertainment and Health&Beauty, 6% Computers&Electronics, 5% each Home&Garden and Education&Careers, 2-4% each makes Gaming, Sports&Recreation, Telecoms&Utilities, Automotive, Finance.

22% Travel

18% Fashion

9% Shopping & Retail

8% Media & Entertainment

8% Health & Beauty

6% Computers & Electronics

5% Home & Garden

5% Education & Careers

4% Gaming

4% Sports & Recreation

3% Telecoms & Utilities

2% Automotive

6% Other

  • Finance
  • Business-To-Business
  • Insurance
  • Baby & Toddler
  • Other

Detailed analysis of affiliate networks by sectors

We have analyzed the structure of advertisers databases for each affiliate network, and, of course, for each these proportions are different, but the overall trend is maintained. Let's now review each affiliate network on the American market in details.
3%

of world Awin/zanox advertisers

American market is represented on Awin/zanox by 206 advertisers. Travel sector makes 22%, 18% Fashion, 9% Shopping&Retail, 8% each Media&Entertainment and Health&Beauty, 6% Computers&Electronics, 5% each Home&Garden and Education&Careers, 2-4% each makes Gaming, Sports&Recreation, Telecoms&Utilities, Automotive, Finance.
206
22% Travel
18% Fashion
9% Shopping & Retail
8% Media & Entertainment
8% Health & Beauty
6% Computers & Electronics
5% Home & Garden
5% Education & Careers
4% Gaming
4% Sports & Recreation
3% Telecoms & Utilities
2% Automotive
6% Other
  • Finance
  • Business-To-Business
  • Other

Sources

  1. Awin/zanox, March 2017, https://www.awin.com
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